FALMOUTH – Falmouth Road Race, Inc. has announced that ASICS, a leading sports performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer.
“This partnership represents so much more than a sponsorship,” said Alex Vander Hoeven, general manager of
ASICS Fitness Apps. “It is a true example of how a world-class event such as the Falmouth Road Race can
collaborate with ASICS’ global suite of products and digital services. We look forward to being on the course
come race day and are honored to be part of the greater Falmouth Road Race community.”
The Falmouth Road Race was first held in 1973, the dream of race founder Tommy Leonard after he watched
Frank Shorter compete during the 1972 Summer Games. The inaugural race featuring approximately 100
participants has evolved into one of the country’s premier road races, welcoming over 10,000 runners each year.
“Our partnership is new, but we have long played host to ASICS athletes who have added much to our events,”
said Scott Ghelfi, president of the Falmouth Road Race, Inc., board of directors. “We look forward to having
ASICS as a title partner that shares our commitment to health, wellness, and giving back to our community.”
The ASICS® Falmouth Road Race is scheduled to be held Aug. 15, pending approval by the Town of Falmouth.
Details will be announced in the coming months. Visit www.falmouthroadrace.com to sign up for updates and
registration details.
