August 2021 Cover
2021 April Project Runway Cape and Plymouth Business Media page 002



Many years ago, a regional meeting addressed the issue of lack of access to medical facilities, attended by emergency medical technicians, local politicians, medical professionals and healthcare administrators. The EMTs were concerned about the long ambulance ride from Outer Cape towns to the region’s closest emergency room in Hyannis. In summer, a 50-mile trip could take more than an hour. In addition, the ER was the only option for people with minor ailments that needed attention after their doctor’s office had closed, as well as tourists who had nowhere else to go to address a vacation-related minor injury.

Ideas such as satellite hospitals were put forward, but no one mentioned urgent cares, which at that time, were popping up in rural areas all over the country. It took a while, but urgent care facilities are now widespread on the Cape and South Shore.

It’s a business model we’re sure to see more companies explore. According to Consumer Reports, the number of urgent care facilities in the U.S. increased from 6,400 in 2014 to 8,100 in 2018, with another 500 to 600 expected to open.

Dale and Carol to Our Readers - Masthead


Cape & Plymouth Business Media is a full service marketing firm with a dedication to building a thriving business community. To contact us about our monthly or custom publications, sign up for our newsletter, connect on social, fund business events, or to be found on our network, please call 508-827- 1065 or visit capeplymouthbusiness. com Reproduction in whole or in part is prohibited without the written consent of the publisher. Although every attempt has been made to ensure accuracy of the content of this magazine and advertisements, Cape Business Publishing Group LLC cannot assume responsibility for any errors or omissions including placement of advertisements.

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Around the Region

Map of Bourne, MaTown of Bourne


Form of Government: Open Town Meeting

Incorporated: 1884

Demographics: Total population (2019)  19,762

Female: 505%

Male:  495%

White:  909%

Black:  1%

Asian:  13%

Native American03%

Persons reporting two or more races:  35%

Hispanic or Latino:  39%

Total housing units:  11,605

Family households:  8,611

Average household size:  23

Median Earnings:

Median household income:  $75,534

Per capita income:  $43,171

Mean travel time to work:  262minutes

Educational Attainment (age 25+):

High school graduate:  964%

Some college 31%

Bachelor’s degree:  374%

Post-graduate degree:  14%


Helen Addison Owner, Addison Art GalleryHelen Addison, Owner, Addison Art Gallery 43 South Orleans Road, Orleans

What does an art gallery owner do? As a fine art gallery owner, I’ve created spaces where creators and appreciators connect. I continually work to keep the spaces intriguing, deepen connections, and add to our community.

How did you get into this business? An accomplished artist friend was lamenting that galleries were disorganized and didn’t know how to market. With decades of professional marketing experience as the owner of an award winning advertising and public relations agency, and a love of art, I saw a fit for my skills and passions. We’re celebrating our 25th season this year.

How do you find artists? We probably receive over 100 submissions each year from artists wishing to show with Addison Art Gallery. We carefully review each one, as well as keeping an eye on regional and national artists showing promise. We are carefully selective, and strongly committed to the artists we already represent.

What is special about Cape Cod art? The light. The inspirational history. The Cape is home to our nation’s oldest, continually operating art colony, nurtured the bohemians who scattered themselves amidst the woods and along the shoreline, and offered privacy to American’s greatest realist, Edward Hopper. The supportive artists’ community, from group gatherings at the Addison Art Gallery to Paul Schulenburg’s figure painting sessions. The market. Year round and seasonal residents who honor our creative community, an unending audience of new visitors delighting in the immense talent found on our peninsula. Perhaps it all started with the light. And the beauty.

What is the most favorite part of your job? It is truly a joy to work with the artists I represent, and to develop long standing friendships with so many of our collectors. Perhaps, and all enabled by the patronage of our loyal collectors, my favorite part of the job is sharing the income with worthy non-profits. We are blessed to live and work on Cape Cod, and my gratitude is abounding.


The Cooperative Bank of Cape Cod has announced the appointment of Joni Traficante as first vice president, Commercial Relationship Manager. Traficante has more than 25 years of senior-level commercial banking experience at several institutions on the South Shore and in Plymouth, including Citizens Bank, South Shore Bank and Santander Bank. Her expertise includes developing key business channels, fostering strong client relationships and managing high-value client portfolios across a wide swath of industries. Traficante holds a bachelor’s degree in Marketing and Finance from the University of South Florida.

Jack Stevenson, president of Mid-Cape Home Centers, is being recognized for his significant contributions to the lumber and building materials industry as well as to his local community, being named The Lumber Person of the Year by the Massachusetts Retail Lumber Dealers Association. The award will be presented at the organization’s annual meeting in Plymouth on Oct. 29. An active member of his local community and both state and national trade associations, Stevenson began life in the lumber and building materials industry in the family lumber yard in Bayfield, Wisc. when he was just 12 years old. A few years later, he started working there, loading and unloading trucks by hand. His career took him to Green Bay, where he worked for Stock Lumber (now Wisconsin Building Supply), and eventually to Georgia, where he was named director of Strategic Accounts while simultaneously overseeing a truss plant and turnkey framing division for Stock Building Supply (now BMC). He was hired by Mid-Cape Home Centers in 2014, where he went from general manager to president. He now oversees MidCape’s growing portfolio covering the Cape, Islands and South Shore.

Charles Coelho of Bristol, R.I. has been appointed residential mortgage loan officer at BayCoast Mortgage Company, LLC. In this role, he is responsible for originating, submitting, tracking and closing loans that comply with bank policies and federal regulations. Prior to joining BayCoast Mortgage, Coelho was a loan officer with St. Anne’s Credit Union. He is also the current managing member of The CMC Family Limited Partnership, a real estate holding entity comprising residential, commercial and manufacturing properties. Joni Traficante Jack Stevenson Charles Coelho | August 2021 | Cape & Plymouth Business Media 9 NEWS AND MOVES Freire, who attended Bristol Community College and the New England Institute of Technology, is fluent in English, Portuguese, Spanish and Cape Verdean Krioulo.

Bridgewater resident Sharon Mutrie, vice president of sales at Bay Copy in Rockland, has been named to the “Difference Maker” list by the national trade journal ENX Magazine. She was featured in the magazine’s May 2021 edition, which published its annual “Difference Maker” list, featuring a handful of professionals from across the United States selected for this honor. Each year, ENX Magazine seeks peer and industry recommendations for the people who are making a difference in the industry. ENX editor Erik Cagle noted that 2020-2021 has been a year of challenges for the industry. Mutrie has been with Bay Copy for nearly 35 years, beginning as a sales trainee.

Heather Crane of Peabody Properties has received the Accredited Residential Manager certification through the Boston Chapter of the Institute of Real Estate Management . Crane, a resident of Avon, joined Peabody Properties in November 2016 and currently serves as property manager of Braintree Village Apartments in Braintree

Meg Willis of Harwich has launched a virtual wellness coaching business, Good + Simple Wellness. Willis will set individual wellness goals with clients, providing them with education, motivation and accountability checkins through one-one-one virtual sessions. Clients will be able to monitor their progress through a customized computer app. Another key component to her business is Beautycounter, a woman-owned business that created skincare, body products and makeup without 1,800 questionable or harmful chemicals in the ingredients, far above U.S. standards. Willis holds several certifications in the wellness field including National Academy of Sports Medicine (NASM) Certified Personal Trainer, Precision Nutrition Level 1 Certified and (Behavior Change Specialist through Beautycounter. Willis taught classes at Personal Fitness Solutions in Harwich for 10 years where she led group classes and had private clients. She is a native of Dennis and a graduate of Cape Cod Academy and Assumption College.

Bruno Freire of New Bedford has been named Community Reinvestment Area loan officer at BayCoast Mortgage Company. His responsibilities include originating real estate mortgages by sourcing prospective customers, with a primary focus on affordable loan products, low-to-moderate income borrowers and first-time homebuyers. Prior to joining BayCoast Mortgage, Freire was assistant branch manager with Mechanics Cooperative Bank and also worked previously as a relationship manager with Bank of America. Freire, who attended Bristol Community College and the New England Institute of Technology, is fluent in English, Portuguese, Spanish and Cape Verdean Krioulo.

Peabody Properties assistant property manager Rosa Nunez has earned a Specialist in Housing Credit Management designation issued by the National Affordable Housing Management Association. The program is designed to ensure that management professionals have attained the knowledge, experience and competence required to excel in the housing credit property management industry. Nunez is the property manager for The Hayes at Railroad Square, J.M. Lofts, The Granville, and The Apartments at 165 Winter, all in Haverhill. She is a resident of Hudson, N.H. and joined Peabody Properties in December 2017. More information at

Friends’ Marketplace in Orleans has launched a wine membership club, Friends’ Wine Club, for wine enthusiasts who want to explore excellent wine and access exclusive special gems. Members receive three hand-selected bottles of wine each month by Friends’ wine experts, along with stories about the makers and vineyards, early access to new wines and convenient pickup or delivery. Higher membership tiers receive access to coveted cellar-worthy wines and an invitation to a monthly tasting with a wine expert for in-depth presentations and Q&A. More information at or at Friends’ Marketplace, 57 Main St. in Orleans.

The Cooperative Bank of Cape Cod has announced the promotion of the following employees to officer-level positions within the organization. Rob Carey, Vice President, Commercial Relationship Manager, was promoted to First Vice President, Commercial Relationship Manager. Don Jacobs, Data Analytics Officer, was promoted to Assistant Vice President, Senior Data Analyst. Eric Emmel, Electronic Banking Officer, was promoted to Assistant Vice President, Group Operations Manager. Kate McElroy, Audit Liaison, was appointed an officer. Jill Levesque, Electronic Payments Manager, was appointed an officer. Haley Wells, Deposit Operations Manager, was appointed an officer. Andrea Merianos, Client Assistance Center Manager, was appointed an officer. Florene Kimbro, Loan Services Representative, was promoted to officer.

Barnes Custom Builders, a design/build firm located in North Falmouth, has announced the hiring of Jason Herzog of Marshfield as lead architect. Herzog brings 21 years of experience in residential architectural design, and will play a key role in expanding the design capabilities of Barnes Custom Builders, by spearheading the design process including maintenance of client relationships as the primary point of contact, as well as consultant coordination and managing the permitting process. Herzog previously worked at ConServ Group Inc. and BKA Architects, contributing to a number of commercial and residential projects across Cape Cod, Boston and the South Shore. His qualifications include NCARB and LEED A.P. certifications.

BayCoast Bank has named L’Oreal Reynolds of Lincoln, R.I., as vice president, marketing director. In this role, Reynolds is primarily responsible for developing and implementing integrated marketing campaigns, traditional and digital media, partnership growth and event planning. In addition, she identifies opportunities to improve the customer experience and ensure retention. Reynolds has more than 15 years as a marketing and media professional, most recently as senior marketing director with Collette Travel Service, Inc. in Pawtucket, R.I.

Vaira Harik, deputy director of the Barnstable County Department of Human Services, has been selected as a 2021 Commonwealth Heroine by the Massachusetts Commission on the Status of Women. The Commonwealth Heroine Award honors extraordinary women from across the Commonwealth who perform unheralded acts daily to make our homes, neighborhoods, cities, and towns better places to live. Throughout the pandemic, Harik has served as Barnstable County’s epidemiologist, providing daily regional COVID-19 statistics and explaining the epidemiological facts that underlie transmission. She has served as a member of the Cape Cod COVID-19 Response Task Force and reported to the media weekly since the beginning of the COVID-19 pandemic.

Erin Simas of Whitman has been named Learning and Development manager at The Peabody Companies. In this role, she is responsible for all aspects of personnel onboarding and talent progression, including the assessment, development, and delivery of content specific training to advance employee skills while addressing and rectifying existing gaps. Simas joins The Peabody Companies with extensive experience as a training manager, most recently in that position with Aimco/ AIR Communities. Previously, she was Community Manager at Royal Crest Estates in Andover and at Georgetown Apartments in Framingham. Simas is a Senior Certified Human Resources Professional and is presently enrolled in the master’s degree program with a concentration in Human Resources at Fitchburg State University.

Sentrol, Inc., a Plymouth firm providing OEM (Original Equipment Manufacturers) and end users with solutions for sensor and control applications, has been selected by Yokogawa Corporation of America as its exclusive partner in Metro New York and Northern New Jersey. Yokogawa Corporation of America, a wholly-owned subsidiary of Yokogawa Electric Corporation, partners and innovates with North American energy and chemical industries to achieve optimum operability and competitiveness. Sentrol will have Yokogawa’s state-of-the-art manufacturing, engineering and service solutions at its disposal to help clients solve their challenges in the areas of measurement, control, and information. The Sentrol team will work with companies across a range of industries which include oil and gas, chemical, pharmaceuticals, wastewater facilities, universities and hospitals, and will work with these organizations’ purchasing and engineering departments.

Citizens Launches Green Deposits For Corporate Clients Citizens has launched Green Deposits, a program to allow corporate clients to direct their cash reserves toward companies and projects that are expected to create a positive environmental impact. The Green Deposits solution gives clients the opportunity to direct deposits to investments in sectors such as energy efficiency; renewable energy; green transport; sustainable food, agriculture, and forestry; waste management; and greenhouse gas reduction. “Recognizing the increasing desire among clients for socially responsible investing options, our new Green Deposits solution gives clients a sustainable investment vehicle that aligns with Citizens’ own commitment to help create a healthy and sustainable future for all of our stakeholders,” said Michael Cummins, executive vice president and head of treasury solutions at Citizens.

“As a financial institution, Citizens recognizes the critical role that the bank can play to help finance a socially responsible future and continues to explore opportunities to support sustainable development.” Citizens developed its Green Deposits Framework to identify eligible activities within the bank’s portfolio and ensure alignment with best practices and standards.

The framework was created in line with eligibility criteria developed with the support of Sustainalytics, a Morningstar company, and leading provider of environmental, social and governance (ESG) research and data. Citizens has also adopted targets to reduce its Scope 1 and 2 greenhouse gas (GHG) emissions 30 percent by 2025 and 50 percent by 2035, based on its 2016 baseline, to support international goals to limit global temperature rise. These targets align with the Paris Agreement, which aims to limit average global temperature increase to well-below 2 degrees Celsius compared to preindustrial levels. To learn more about Citizens Green Deposits, visit

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Complete Payroll Solutions Ad 2021 v2


Longtime classical music producer and administrator Paul Schwendener has been appointed executive director of the Cape Cod Chamber Music Festival, now in its 42nd season. He succeeds Elaine Lipton, who announced her retirement earlier this year following 15 years tenure, continuing as executive director emeritus through August. Most recently Schwendener served as executive director of the All-Star Orchestra, an ensemble of top players from major American orchestras that has produced five seasons of public TV programs, winning seven Emmy awards.

Over a 30-year career in the classical music recording industry, Schwendener has been instrumental in producing and marketing hundreds of recordings with leading artists and ensembles, including the “Complete Mozart Edition” (180 CDs) for Philips Classics and the “Milken Archive of Jewish Music” (600+ recordings). Born in Michigan and currently residing in New York, Schwendener studied at the Eastman School of Music and at the Hochschule für Musik in Vienna where he also performed with the Choral Union of the Vienna Philharmonic for several years.

Cape Cod Commercial Fishermen’s Alliance has published “Pier to Plate – A Cape Cod Recipe Book, Celebrating Local Seafood and the People who Harvest It.” The 75-page book, in celebration of the non-profit’s 30th anniversary, is full of recipes featuring local fish from local chefs, many of whom participated in the Alliance’s popular Meet the Fleet events where chefs are paired with fishermen to demystify cooking seafood. Cookbooks are on sale $20 each, available at

Cotuit Center for the Arts has announced the appointment of Robin Joyce Miller to its board of directors. Miller joins the center after retiring from a 30-year career with the New York City Department of Education. She served as a special ed teacher for the first 15 years and the second half as an art teacher and Blueprint for the Arts Facilitator. She has conducted staff development workshops in New York City’s Metropolitan Museum of Art, MOMA and the Whitney Museum. Miller was the recipient of several awards including New York City and New York State Region 8 Art Educator of the Year. She has participated in several art exhibits on the Cape. She and her husband James, a poet and retired banker, have been presenting a BLM series with Cotuit Center for the Arts since 2020.

Community Connections Inc., a nonprofit serving people with disabilities throughout Southeastern Massachusetts and Cape Cod, announced that Laurel Hartman has been named to its board of directors. “Laurel Hartman brings a passion for service to our board through her volunteer work for organizations on the Cape, including the YMCA Cape Cod and Philanthropy Partners of the Cape and Islands,” said David Botting, president and CEO, Community Connections Inc. “With her event planning, marketing, and sales experience, Laurel maintains a business network on Cape Cod and the South Shore, which can help Community Connections identify potential new board members.” Hartman is a graduate of Nauset Regional High School and has a Bachelor of Science degree from Northwestern University and an MBA from UMass Dartmouth. Her 20-plus year career in the hospitality industry – with leading organizations including Hilton, Marriott, and Starwood – has taken her from Chicago to New York City to Boston and back home to Cape Cod. After five years as the sales leader at Cape & Plymouth Business Media, Hartman transitioned her extensive skills to Kinlin Grover Real Estate.

Christopher T. S. White, president and CEO of Road to Responsibility, a nonprofit organization supporting individuals with intellectual and developmental disabilities, was recently named to the Permanent Commission on the Status of Persons with Disabilities. Established by Chapter 253 of the Acts of 2020, the Permanent Commission on the Status of Persons with Disabilities has a charge to advance the cause of all persons with disabilities in the Commonwealth. The first meeting of the commission is expected to take place later this summer.

Old Colony Elder Services has appointed Alisa DeLage of Berkley as chief programs officer. DeLage is a Licensed Clinical Social Worker and has been with OCES for six years. In her new role DeLage oversees all consumer-facing programs and staff. Previous to her promotion, she was the Home Care program manager overseeing that program’s supervisors, care managers and operations. Prior to her work with OCES, DeLage’s primary roles were with children and families as they navigated the foster care and adoption systems in Massachusetts. She is now an adoptive parent as well.

The Alzheimer’s Family Support Center of Cape Cod is offering a free, live online conference on Friday, Aug. 20, from 8:30 a.m. to 4 p.m., “Getting To Yes: A Pragmatic Approach to Dementia Care.” The annual John Levin Memorial Conference features renowned national trainer Teepa Snow, who will present pragmatic strategies for managing the care of adults with dementia. This live videoconference is intended for persons employed in memory care, skilled nursing facilities, and adult day programs, as well as family and in-home caregivers and others involved in the care of adults living with dementia. Five Continuing Education Credits (CEs) have been approved for attendees. For information about obtaining CEs for this event, email Registration is required at getting-to-yes-a-pragmatic-approach-to-successful-dementiacare-tickets152925992761. For more information, call 508-896-5170, or email

The Cook Family Charitable Fund, a nonprofit organization with a mission of raising funds for families dealing with cancer, substance use and intellectual disabilities, has appointed Matthew S. Kane of Marshfield to serve on its board of directors. He will fill the board seat previously held by his father, the late Dr. Stephen J. Kane of Marshfield. Kane works for Baramundi Software, a Germany-based company, in its sales and marketing division.

Chris Raber, longtime board member and former vice president of Cape Cod Village, has been named board president at the nonprofit organization’s board of directors, succeeding Bob Jones, co-founder and board president from 2011-2021. Raber is a senior vice president and chief real estate officer at Cape Cod Five. Founded in 2011, Cape Cod Village is an innovative residential program for young adults with autism located on fouracres near the center of Orleans. In addition to housing, there is a 3,500-square-foot, state-of-the-art Community Resource Center serving the social, educational and recreational needs of both residents and those with intellectual and developmental disabilities in the larger Cape community. For more information, visit

Road to Responsibility, a nonprofit organization supporting individuals with intellectual and developmental disabilities, hosted an event on May 26 in memory of Alexander “Alec” Howland Howes. A plaque was unveiled, naming the Plymouth OPTS program’s lobby after Alec. Howes was a long-time member of the organization’s Plymouth OPTS (Opportunities for Positive Transitional Services) program. Following his passing on Feb. 28, Howes’ sister and brother awarded RTR with a generous donation in their brother’s memory. In lieu of flowers, many of Alec’s family and friends also made donations to RTR in his honor. Although Howes was a resident of Kingston, he was a wellknown figure in Plymouth, enjoying daily walks, shopping excursions, and keeping up with local happenings in the town that affectionately dubbed him “mayor.”

The Woods Hole Oceanographic Institution has received a $470,000 grant from the U.S. Department of Commerce to develop a waterfront oceanographic research infrastructure resiliency plan that will help keep the world-renowned research, exploration and education institution operational in the event of future storms. U.S. Secretary of Commerce Gina M. Raimondo announced the news in Woods Hole on June 4. “President Biden is committed to helping communities impacted by natural disasters advance their plans to protect and grow their vital industry sectors,” said Raimondo. “The department’s Economic Development Administration investment will allow the Woods Hole Oceanographic Institution to develop a plan to guard critical docking infrastructure that supports 1,000 jobs and that is relied upon by marine science and other businesses needing access to the ocean.” The Woods Hole Oceanographic Institution was impacted by a strong nor’easter in 2018. Among the infrastructure impacted was the institution’s Iselin Dock. Iselin Dock generates at least $50 million in economic activity and allows businesses, researchers, local and state officials involved in public safety, and many others who play a key role in the region and state’s economy to access the ocean.

Barnstable Land Trust has opened a new interpretive nature trail in Lowell Park in Cotuit, home field of the Cotuit Kettleers of the Cape Cod Baseball League. Located in woodlands purchased for conservation by BLT in 2015, this half-mile trail was built with the help of local volunteers. The new trail provides a beautiful walk through the woods and connects with existing trails to Mosswood Cemetery and residential neighborhoods. Hikers will also find educational markers highlighting plants native to Cape Cod late this summer. With support from 1,600 individual donors, the Town of Barnstable and the Cotuit Water District, BLT purchased the 19-acre “green wall” of trees surrounding the iconic Kettleers park in 2015, preserving it from development forever. BLT immediately conveyed three acres under and around the playing field to the Town. To learn more about BLT, visit their website at http://www.BLT. org or call 508-771-2585.

Fisherman's Alliance
Fisherman’s Alliance

Local Man Returns To Cape Fishing Roots Sam Fuller used to crew or run a boat for another Chatham captain for half the year and, come winter, leave the Cape for Colorado or New Zealand. “I was ski patrol for a decade or more. I was an EMT, but most of what I did was avalanche control,” Fuller said. He did a lot of explosives work by hand, making bombs to help bring down dangerous snow packs, having mini-competitions to see who could land the lit fuses perfectly. He came back to the Cape full time in 2016, when he was 30. After several back surgeries, Fuller needed to look for something less taxing than gillnetting, but he couldn’t leave his life on the ocean. Fuller also needed some flexibility to run a sailing business out of Stage Harbor for his best friend who had died. So Fuller bought a boat, the F/V Mary Alice, and went into business with Captain Nick Muto, who has two boats of his own. With help from friends and family, they spent the last several months redoing her and launched this summer. Taking people out to harvest their own, like a lobster charter, is something Fuller and Muto are considering, particularly with new interest in dockside sales. Seems like people would enjoy (and pay for) a trip to pick up their own crustacean. SOURCE: CAPECODFISHERMEN.ORGdapibus leo.

South Shore Generator Sales

Andrew BotieriYou think you have a great product or service, but no customers.

Why not?

This is a great question for the ages and the answer is simple. If people or a business is not compelled to change what they are currently doing, then the sale is much more difficult. So how do we get them to change? By finding their pain points! Pain is a compelling and emotional reason to do something different. People buy emotionally, they decide intellectually. Most salespeople uncover only the surface pain and then go in for the close. This is like yanking on your fishing pole at the first little nibble and then what happens? No fish!

Try These Training Tips: 1. Sales and pain discovery is like a tennis match. By using reverse questioning, i.e., answering every prospect’s response with another question to gather much more information, remember the prospect should talk 70 percent of the time and you only 30 percent. 2.Your questions must include three questions: Surface Pain questions, “how” the problem impacts their business success and how the pain affects them personally. A Surface Pain question might be: “So can you tell me a little bit more about your problem?” “Can you give me some examples?”

A Business Pain question could be: “So how is this affecting your bottom line?” “How long has it been a problem?” And a Personal Pain question could be “So how is this problem impacting you personally as the person in charge of this department?” 3.Your questions must be asked with the proper tone-ation, body language and voice inflections. A great example is the old detective show “Columbo” with Peter Falk. Check out a show on YouTube…he pulls this off expertly. Remember that selling is a noble profession! So go sell something! Andrew Botieri of Plymouth leads sales, management and leadership training at Greg Nanigian & Associates of the Sandler Sales Institute. He can be reached at

Read Custom Soils Ad - A.D. Makepeace


Latham Centers Passage to a brighter future for over 50 years
Latham Centers Passage to a brighter future for over 50 years

Latham Centers

1646 Main Street, Brewster, MA 02631 774-353-9215

Stats Total number of employees: 265

Annual revenues: $21,000,000

Year established: 1970


Latham Centers creates opportunities for independence, selfworth, and happiness for children and adults with complex special needs.



Christine Gillstrom BOARD CHAIR

How You Can Help

We rely on the generosity of our community partners to unlock the potential of every child and adult resident we serve. Each year we strive to achieve 100% employment or volunteer engagement for the individuals in our program. Tax-deductible financial contributions of any size are meaningful and appreciated. To learn more about Latham Centers and ways to give, please contact Heather Kelsey, Director of Development, at Community is about much more than belonging to something; it is about doing something together that makes belonging matter. Latham School and our adult residential programs have remained open during the COVID-19 pandemic. We wish to thank our community of Latham families, staff, volunteers, and stakeholders for the support we have received during this challenging time.

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HACHousing Assistance Corporation
460 West Main Street · Hyannis, MA 02601
508-771-5400 ·

Total number of employees: 117
Annual revenues: $26,101,979
Year established: 1974


Housing Assistance Corporation’s vision is a strong, healthy and
diverse community where all on Cape Cod, Martha’s Vineyard,
and Nantucket have a safe, stable place to live.


2021 Goals

As the regional housing agency, Housing Assistance provides emergency assistance for people facing a housing crisis. Through our work, we empower our clients, helping them establish financial stability and achieve self-sufficiency. We serve more than 5,000 people on Cape Cod and the Islands annually through three main activity areas:

• Homelessness Prevention

• Housing Stabilization

• Empowerment

Connecting families and individuals to safe, stable housing is at the core of all we do. With housing, our clients are able to realize their personal and professional goals and contribute to this special place we call home.

Fundraising Events/Opportunities

Housing Assistance invites individuals, community groups, and companies to participate in our fundraising and volunteer events throughout the year! • Walk for Hope (June 2021) • Oysters & Champagne (Summer 2021) • Orleans Big Fix (Fall 2021) • Telethon for Hope (December 2021)

Giving Opportunities

Donations to Housing Assistance are critical to strengthening our mission and to ensuring all on Cape Cod and the Islands have access to the housing they need to not only live, but thrive here. To learn more about how your support can make a meaningful difference in the lives of our neighbors in need, contact Chief Development Officer Anne Van Vleck at 508-771-5400, ext. 228 or


Economic Development

Coop - 100 Year anniversary Celebration
Coop – 100 Year anniversary Celebration

The Cooperative Bank of Cape Cod hosted a celebration July 19, to commemorate the 100th anniversary of its founding and the grand reopening of its newly renovated headquarters. Bank employees, board members, clients and members of the community marked the occasion with a reception, tours and a ribbon-cutting ceremony. The Coop was founded on July 19, 1921, as a mutual bank and has remained true to its commitment of serving the Cape Cod community for the past century. In the months leading up to this week’s anniversary, the bank honored that tradition by donating $100,000 among 37 nonprofit organizations, including $10,000 each to Calmer Choice, Cape Cod Children’s Place, WE CAN and YMCA Cape Cod.

“Our history is synonymous with the history of the Cape and this is an exciting milestone as it signifies what The Coop has meant to generations of Cape Codders,” said Lisa Oliver, president and CEO of The Coop. “The way people bank has evolved tremendously over the past century, and we’ve evolved with it, but our roots as a community bank have never wavered. We will continue to help customers open businesses, buy homes, plan for their golden years, or open first savings accounts. We’ve been a trusted partner, all while supporting nonprofit organizations across the Cape.” The Coop will usher in its next century with a renovated headquarters. The 37,000 square-foot building at 25 Benjamin Franklin Way in Hyannis has undergone an interior transformation over the past 18 months as it now welcomes employees back to a post-pandemic work life. The hallmark of the new space is a “resimercial” design – an open, airy culture filled with natural light, beachy aesthetics, comfortable seating and greenery, all meant to bring a bit of “home” into the office. Workers also have “flex” work spaces, meaning that in addition to a permanent work station, they have the ability to work anywhere in the building, including the outdoor patio.

“The entire space has been designed to foster collaboration, innovation and wellbeing, which will translate into best-in-class service for our clients,” said Oliver. Other features of the new headquarters include a fitness center with locker rooms, electric car charging spots, multi-purpose conference room, wellness rooms, an outdoor patio with a pergola, phone booths for employees to make private calls, and upgraded, ergonomically correct furniture. Work cafes, “huddle rooms,” and other informal meeting spaces are meant to encourage collaboration and communication.

Catalyst Architecture & Interiors in Yarmouth led the renovation design efforts while Dellbrook JKS led the construction. Other vendors included Red Thread, Baxter NYE, Griffith & Vary, Plant it Earth, and Compass Project Management.

Rideaway Patch BlueRideAway Adventures opened its fourth Cape Cod location, Sandwich Canal Bike Shop, located within Merchants Square, 68
Tupper Road, Sandwich. The bike shop features bike rentals and repairs, trendy RideAway and national apparel, the latest bike and surf merchandise, local
Cape Cod products and snacks and souvenirs to-go. More info at

Hanover Chamber ribbon cutting Sherwin Williams e1626096535180 Sherwin-Williams recently commemorated the grand opening of their new Hanover location at 1410 Washington St. (Route 53), celebrating with the Hanover Chamber of Commerce and a number of local officials. Shown in their recent ribbon-cutting photo, from left, are Hanover Chamber Board members Dan Berry, Tom Burke, Jordan Kennedy and Kevin Kiley of Sherwin-Williams; Hanover Chamber president Erin Richardson, Sherwin-Williams Hanover store manager Ben Roache, State Rep. David DeCoste, Hanover Chamber Board member Cathy Follett, Hanover Town Manager Joe Colangelo, Chamber Board member Josh Donovan, and Joe Clinton, an intern with the Town of Hanover

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August Edition Urgent Care

By Ann Luongo

Beef Jerky Outlet
Beef Jerky Outlet

Americans have had a long-standing love affair with beef jerky from the early days of our nation. However, the drying and curing of meat goes back much further and from much farther away, with roots in Egypt as well as with the Incas. According to, “Ch’arki,” a name derived from the Quechuan language of the Incas (which literally translates into “dried meat”) later evolved into what we now call jerky. The making of jerky allowed humans to both store food for long periods of time and have an easily carried, dense source of nutrition to take with them on journeys.

It’s both flavorful and compact and almost any meat can be made into jerky. Native Americans taught the settlers how to cut and prepare the meat of buffalo, elk, and other animals into long strips and later shared with them the entire jerky-making process and some variations of seasonings to make different recipes. With this newfound knowledge, the early pioneers found themselves cooking and consuming jerky more than ever before. It was the snack of choice. Locally (and in more recent times), you can find jerky in almost any grocery store, but your options of type and flavor would be woefully limited. If you’re looking for something really different, Beef Jerky Outlet in West Yarmouth may have just what you’re craving. Bill Hunt, owner of the West Yarmouth Beef Jerky Outlet, always held an interest in owning his own store one day and, as he got older, he placed this goal on his bucket list.

“I learned about the Beef Jerky Outlet franchise from a friend and started looking into it,” he says. “I liked the concept, loved the products and appreciated the leadership of the franchise. Based on my research, I decided this was the right business for me and here I am in West Yarmouth. I’m doing this on my own and my help comes from my employees.” Hunt opened his store in June 2017 and summer, he says, is definitely the high season for him. Customers come from all over to purchase his specialty flavors. “Our three top sellers are Prime Rib Beef, Cherry Maple Smoked Beef and Honey Jalapeno Beef,” says Hunt. “Our hottest flavor is the Reaper Beef, and we have several alcoholbased flavors such as Moonshine and Sweet Bourbon.

We also carry salmon jerky.” If you’re looking for something even more special, Hunt said some of his more unusual jerkies include wild game such as alligator, ostrich, kangaroo, wild boar, duck and others. His beef

By The Numbers


Why would someone choose to visit an urgent care center instead of seeing their own physician?

Well, for one thing, urgent cares are convenient. You’re in and out in almost no time. There’s no waiting days or weeks for an appointment and, overall, a visit to an urgent care is less expensive to the patient. Additionally, some 24/7 urgent care centers function like satellite emergency rooms, and incur similar healthcare costs, while other centers simply charge copays. The numbers speak for themselves.


According to Consumer Reports, the number of urgent care facilities in the U.S. increased from 6,400 in 2014 to 8,100 in 2018, with another 500 to 600 expected to open.


A 2016 study in the Annals of Emergency Medicine found that ER treatment costs were about 10 times more (an average of about $2,200) than in an urgent care center (about $168) — even for patients with the same diagnosis.


Urgent care clinics aren’t necessarily run by traditional hospitals or health systems. In fact, 61 percent of urgent care clinics in Massachusetts are owned by non-hospital urgent care chains, per a 2018 Massachusetts Health Policy Commission report.


About 89 million patients visit an urgent care center each year, which includes more than 29 percent of all primary care visits in the U.S., and nearly 15 percent of all outpatient physician visits.


The Urgent Care Association’s 2018 Benchmarking Report found that more than 70 percent of patients waited less than 20 minutes to see a provider at an urgent care center, and nearly 94 percent were seen in less than 30 minutes. Overall, 85 percent of urgent care centers patients are taken care of in under an hour. SOURCE: BUSINESSINSIDER. COM


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August Edition Urgent Care

Healthcare Model brings efficiency, cost savings to communities.

By Carol K. Dumas

A decade ago, if you had a minor illness or injury, you’d call your primary care physician (PCP). If you were lucky, and if it wasn’t after hours, your physician would squeeze you in that day. But most times, if you needed immediate medical attention and the doctor’s office was closed or maybe you were visiting the area, you’d head for the closest hospital emergency room to receive treatment.

And what if you didn’t have a primary care doctor at all? For rural areas, a trip to the hospital ER for a sprain, tick bite, stitches, ear ache or other minor condition is often a long trek. In a tourist area like Cape Cod,where the population swells from around 250,000 to 750,000, summer traffic clogs the main highway to Cape Cod Hospital in Hyannis, which is nearly 50 miles from the outermost town Provincetown. Today, those non-life threatening injuries or ailments can be addressed seven days a week by a nearby urgent care facility, a model that has attracted both hospitals and private companies for its profitability and efficiency. It’s sort of a cross between a doctor’s office and an emergency room.

People don’t need appointments and can walk in and be treated. Lab services and x-rays are also available. Urgent care has been around since the 1970s, but in Massachusetts it is a relatively new concept. “Massachusetts is hospital-centric,” explains Cape Cod Healthcare President and CEO Michael Lauf. Cape Cod Healthcare opened its first urgent care facility in Harwich in 2014. The nonprofit now has five urgent cares, with a sixth opening in 2022 in Orleans. Prior to joining Cape Cod Healthcare, Lauf had opened several urgent cares in different states. “I saw a need in the (Cape Cod) community,” he said. “The model we wanted to create, to provide better access to medical care, address the shortages of PCPs and reduce the costs or ER visits, I felt, would resonate very well with residents and visitors.”

Lauf feels the reputation of its two hospitals (Hyannis and Falmouth) has made Cape Codders confident about visiting its urgent care facilities, which all have boardcertified emergency room physicians and nurses from its two hospitals. “We’ve been very successful. We have a good model and we plan to keep expanding,” he says.

The pandemic affected Cape Cod Healthcare’s urgent care more than any other entity, Lauf says, as the organization struggled with shortages in Personal Protective Equipment amid a rise in hospitalizations due to COVID-19. People, he said, were reluctant to visit the urgent cares, which lost 25 percent of business. “They’ve started to come back,” he said. “We have a model for great care. Our volumes at urgent care have skyrocketed to beyond our pre-pandemic peak in 2019.” CareWell was founded in 2012, opening its first facility in South Dennis. The company now has 17 locations, including one in Rhode Island. “Our focus has been to provide better access to care when people need it,” says Shaun Ginter, CEO and president. “Urgent cares are designed to treat nonlife threatening conditions, episodic care; some 60 to 70 percent of urgent care visits would have been treated in an ER setting.”

Most Cape Cod urgent cares see a seasonal ebb and flow of patients, who a decade ago, would have been clogging up emergency rooms. “There’s vacation-related injuries, job-related injuries, a homeowner working around the yard and getting hurt, etc.,” says Ginter. “It’s slower in the off season.” During the pandemic, Ginter said, CareWell “really stepped up.” “Through the pandemic, urgent care proved to be such a vital part of the communities we serve, providing COVID testing and treatment, when needed,” notes Ginter.

“We offered Telehealth during the pandemic, tested thousands of people for COVID, gave out tens of thousands of vaccines. I’m very proud of what we do in supporting our communities. We’re looking ahead to a very bright future.” ConvenientMD, which opened its first clinic in 2012 in Windham, N.H, has a presence on the South Shore, including in Pembroke, and throughout Massachusetts. The company will open its 30th location in Westborough next month and plans on expanding to Maine as well.

“We do extensive research into what communities in our three states lack the necessary medical care to keep their people safe and healthy,” says Marketing Director Adam Rosenthal. “Some 80 percent of New Hampshire residents are within 20 minutes driving of a ConvenientMD clinic. We also recently started offering Virtual Urgent Care for those who may be a bit farther from a clinic or choose to participate in a Telehealth visit from the comfort of their own home.”


By The Numbers


Why would someone choose to visit an urgent care center instead of seeing their own physician?

Well, for one thing, urgent cares are convenient. You’re in and out in almost no time. There’s no waiting days or weeks for an appointment and, overall, a visit to an urgent care is less expensive to the patient. Additionally, some 24/7 urgent care centers function like satellite emergency rooms, and incur similar healthcare costs, while other centers simply charge copays. The numbers speak for themselves.


According to Consumer Reports, the number of urgent care facilities in the U.S. increased from 6,400 in 2014 to 8,100 in 2018, with another 500 to 600 expected to open.


A 2016 study in the Annals of Emergency Medicine found that ER treatment costs were about 10 times more (an average of about $2,200) than in an urgent care center (about $168) — even for patients with the same diagnosis.


Urgent care clinics aren’t necessarily run by traditional hospitals or health systems. In fact, 61 percent of urgent care clinics in Massachusetts are owned by non-hospital urgent care chains, per a 2018 Massachusetts Health Policy Commission report.


About 89 million patients visit an urgent care center each year, which includes more than 29 percent of all primary care visits in the U.S., and nearly 15 percent of all outpatient physician visits.


The Urgent Care Association’s 2018 Benchmarking Report found that more than 70 percent of patients waited less than 20 minutes to see a provider at an urgent care center, and nearly 94 percent were seen in less than 30 minutes. Overall, 85 percent of urgent care centers patients are taken care of in under an hour. SOURCE: BUSINESSINSIDER. COM


Linda Laranjeiro
Linda Laranjeiro

By Linda Laranjeiro

Did you know subscription traps and deceptive free trials scam millions of consumers with misleading ads and fake endorsements? Online subscription services are the reason for 60 percent to 80 percent of fraud claims and can be chalked up to consumers not realizing they signed up for subscriptions and have fallen into a subscription trap.

What Is A Subscription Trap? You are on social media or surfing the web when you see an ad for a free or low-cost trial of a new product such as a wrinkle cream or diet pill. All you need to do is pay a small fee for shipping and handling. But that free trial is most likely anything but free. Most companies don’t send free product samples to try. If you can locate and read the fine print on the order page, or the terms and conditions buried by a link, you’ll discover that you may have only 14 days to receive, evaluate and return the product to avoid being charged more, even hundreds of dollars.

What consumers don’t always look over is during the checkout process, there may be an “auto-replenish” option check-marked to have a new shipment of products sent every month. Sometime later, the consumer realizes this and tries to cancel. The merchant then makes it almost impossible to cancel. And that is where they get you – subscription trap. Are Consumers Notified Of A Subscription? The answer is yes! Back in 2020 Visa instituted a rule requiring merchants to send notifications before they charge consumers’ debit cards once the free trial period is over and they begin a subscription plan, along with clearer instructions about how to cancel. Many consumers miss these notifications.

Usually, because they may have gone into the consumer’s email spam or junk folder. Also, the consumer may have not been anticipating the notification and missed it or deleted it. If you believe you have an unrecognized/unauthorized debit card charge on your account, here is what you can do:

Check your inbox for an email notification from the merchant, the notification should have been received from 30 to
60 days prior to the charge.

Contact the merchant. In most cases, the merchant’s phone number can be found in the description of the charge.

Request reimbursement and cancel the subscription. In my experience, as long as the charge is within the past 30 days,
the merchant will provide a refund.

Avoiding Subscription Traps
Read the small print (terms and conditions) carefully before entering into any agreement or making a purchase, however long this may take.

Make sure the terms and conditions box has not been preticked.

If you make a purchase of this kind that gives you a limited timescale to cancel the agreement, make sure you do so
before the due date if you want to cancel it.

Linda Laranjeiro is Director of Payments Portfolio Growth & Strategy for First Citizens’ Federal Credit Union. She can be contacted at

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Mark DiMichael
Mark DiMichael

By Mark DiMichael

Bitcoin’s recent parabolic rise in price is creating some interesting opportunities for not-for-profit entities and their donors. Since the IRS treats Bitcoin and other virtual currencies as property, rather than a currency, taxpayers can potentially reduce their tax bill by donating Bitcoin instead of fiat currency. This tax-saving mechanism works because of Internal Revenue Bulletin 2014-16 combined with the rules on donating appreciated property contained in IRS Publication 526.

As a result, donating virtual currency allows the taxpayer to both forgo their capital gains taxes and get a tax deduction at higher ordinary income rates. Let’s look at an example of how this works: Dan purchased one Bitcoin for $5,000. He is a high-income earner in the top tax bracket, lives in Massachusetts, and files as a single individual. Dan held his Bitcoin for over one year.

Scenario 1 – Dan Sells the Bitcoin Because of the sale, Dan will pay more than $10,000 in taxes.

Scenario 2 – Dan Donates the Bitcoin to Charity Alternatively, Dan decides to donate the Bitcoin to his favorite 501(c)3 charity. Dan’s favorite charity does not accept Bitcoin, so Dan instead sets up a “donor advised fund” (more on this later in the article), and donates his Bitcoin to the fund. Dan instructs the fund to convert the Bitcoin to U.S. dollars and pay the charity the proceeds of $35,000. Since Dan donated appreciated property, which he held for more than one year, he does not have to pay any capital gains tax on the sale. Furthermore, if Dan itemizes deductions, he can deduct the full value of the donation, saving $16,704 in taxes. Sale vs. Donation As a result, Dan is net out of pocket approximately $11,660 (Dan keeps $14,700 as a tax reduction instead of $26,360 in proceeds), and his favorite charity received $35,000. Effectively, Uncle Sam covered the bill for approximately $23,340 ($49,700 – $26,360) to Dan’s favorite charity. Although this sounds great, there are some caveats. This only works on appreciated property that the taxpayer has held for at least one year. If the taxpayer has held the property for under one year, their deduction is limited to the amount of their basis, rather than the fair market value.

This assumes that Dan was already itemizing his deductions and that he is donating to a 501(c)(3) charity. Generally, individuals can deduct up to 50 percent of their adjusted gross income, but 20 percent or 30 percent limitations apply in some cases. This deduction is most effective for high-income earners in high tax jurisdictions. For lower income earners in lower tax states, the concept still works, but is somewhat less lucrative. Technically, the letter of the law states that property donations to a charity require a qualified appraisal for the donated asset. However, considering that Bitcoin and most other cryptocurrencies regularly trade on many exchanges, a market price is not difficult to establish. Who Accepts Bitcoin Donations Some larger charities are already on board and accept cryptocurrency donations. Some examples include: Save the Children accepts Bitcoin, as well as seven other cryptocurrencies. The United Way accepts Bitcoin and Ethereum donations, with all proceeds going to their “Innovation Fund.” The Innovation Fund is used to fund the development of new technologies and approaches to solve health and human services challenges. Feeding America accepts Bitcoin, Ethereum, Bitcoin Cash, and Litecoin. News stories about individuals losing their Bitcoin keys and hackings of exchanges are somewhat commonplace.

Therefore, charitable organizations may be understandably reluctant to accept Bitcoin donations if they do not understand how it works. Fortunately, there are alternatives. For example, the Red Cross uses BitPay, a third-party payment processor, to accept donations of both Bitcoin and Bitcoin Cash. BitPay’s processing fees are a flat 1 percent, which is likely lower than the percentage the charitable organization is paying to other payment processors such as PayPal or Visa/MasterCard. A charity can easily link its own operating account to a BitPay account, so the charitable organization receives US dollars and never directly holds cryptocurrency. If a particular charity does not accept Bitcoin donations, individuals can set up a donor advised fund through organizations such as Fidelity Charitable. Fidelity Charitable is a 501(c)(3) public charity that advertises itself as “a smarter way to give.” Fidelity Charitable has teamed up with BitPay to accept cryptocurrency donations.

Therefore, individuals can set up an account, donate Bitcoin or other cryptocurrencies to Fidelity Charitable, and take the tax deduction in the current year. The donor can then instruct Fidelity Charitable to convert their donated Bitcoin into US dollars, or other investment assets, and donate the funds to a charity of their choice in the same tax year or at a future point in time. Fidelity Charitable charges an annual administrative fee of 0.60 percent or $100, whichever is greater. Due to the recent Bitcoin price increase, the tax benefits of donating appreciated cryptocurrency can be staggering. As society still struggles with the economic damage and human costs of COVID-19, this is an excellent time to share the wealth with your favorite not-for-profit.

Mark DiMichael Is a partner with Citrin Cooperman.

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Tony Switajewski
Tony Switajewski

By Tony Switajewski

As businesses begin the post-pandemic transition, determining where their employees will work is a major consideration. On one hand, businesses are eager to get back to business as usual, but many organizations have determined that remote working — either on a hybrid or complete basis — has enhanced productivity and employee morale. As employers and employees negotiate and codify their new work-from-home policies, they need to recognize that crossborder state and local tax issues may lead to tax surprises for both sides. The Two-State Problem Take, as an illustration, a company that has an office in Rhode Island, where everyone worked onsite pre-pandemic but can now work from home on part-time bases. Previously, this employer would have only needed to withhold Rhode Island income taxes for its employees. However, because some of its employees work partly from their homes in Massachusetts, the employer now has to register with the Massachusetts tax authority to withhold Massachusetts taxes as well. Additionally, the state unemployment taxes the employer pays on its employees may also have to shift from Rhode Island to Massachusetts. Unlike income taxes that may be owed to the two states, unemployment taxes are generally paid to only one state.

Which state obtains the unemployment tax is often based on a variety of factors; businesses will need to determine which state gets the unemployment tax for each employee. Nexus Obligations Companies also need to consider whether having a remote employee creates a nexus for the company in the state, requiring the filing of tax returns. For the company based in Rhode Island, having an employee working from Massachusetts creates a connection to Massachusetts, and as such the company would likely need to register and start collecting sales tax in Massachusetts. Although a company may not be aware of this resulting requirement, if the company gets audited, the tax burden shifts to the business (rather than the consumer), and interest and penalties can be imposed on the business for failure to collect the tax.

Besides a sales tax collection obligation, the remote employee may also create an income tax obligation imposed on the business and its owners. That is, this employee may not only create a Massachusetts sales tax collection obligation, but may now also cost the company or its owners of pass-through entities (such as S corporations and partnerships) additional income taxes that have to be paid to Massachusetts. The Telecommuter Rule In another situation, an employee who lives in Rhode Island but works at a company based in Massachusetts may be hit with additional taxes on wages under a “telecommuter rule.” While only a handful of states on the East Coast have a telecommuter rule on the books (e.g., New York, Connecticut, Pennsylvania, and Delaware), during the pandemic Massachusetts instituted a telecommuter rule through an emergency regulation, which provides that if an employee works from home in one state, but their employer’s location is in Massachusetts, then Massachusetts can still tax that employee as if they physically worked in Massachusetts.

Although Massachusetts’ telecommuter rule is temporary and set to expire in mid-September 2021, it’s already been extended multiple times and may be yet again. This issue creates responsibilities for both the employer (who needs to withhold the appropriate state taxes) and the employee (who needs to file income tax returns with the applicable states). Don’t Be Surprised Identify where your employees are working in order to proactively confront the payroll tax, sales tax, and income tax obligations that remote employees create.

While some of these issues may be temporary, as more organizations (and more employees) consider work-from-home solutions, understanding the financial implications associated with such policies is key to help mitigate the risk of unfortunate surprises at tax time. For more information on state and local taxes in the Northeast, contact Tony Switajewski at or 860-561- 6810. The information contained herein is general in nature and is not intended, and should not be construed, as legal, accounting, investment, or tax advice or opinion provided by CliftonLarsonAllen LLP (CliftonLarsonAllen) to the reader.

For more information, visit CLA exists to create opportunities for our clients, our people, and our communities through our industry-focused wealth advisory, outsourcing, audit, tax, and consulting services. Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SECregistered investment advisor

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Louisa Stringer
Louisa Stringer

The Importance Of Being Present And Available

By Louisa Stringer

I knocked briefly at the office door, already a bit ajar, and a welcoming experience transcended. We smiled as I introduced myself, “Hi, I’m Louisa.” To my surprise, her response were the words I had heard about her for many years, except this time she was saying it about me. “I can’t believe we are finally meeting,” she said. “I have been told I should meet you for several years.” A woman widely known for her rockabilly voice, non-profit starting, art gallery owning, family sailing-ness, was telling me that day that she had heard of me? This was the beginning of my friendship with the founder of Cape Wellness Collaborative, Sarah Swain.

Already feeling immediate connection, we bonded over our quest to make Cape Cod and the Islands a better place for all those affected by a cancer. I shared with her how becoming a Certified Caregiving Consultant™ helped me better to understand how I could best service the family caregivers in our community. And I wanted to start with CWC. My own story allows awareness of struggle with pain, anxiety, frustration, impatience, acceptance, fear, all wrapped in love, while caregiving my daughter diagnosed with cancer back in 2010. That day I asked the question, “What is CWC doing for the family caregivers of these people facing cancer?” As is life, the timing of everything is as it should be. Sarah shared with me the recent conversation she had with her board of directors. They wanted to be able to acknowledge an important group of people when a cancer diagnosis is given; their caregivers. And the fact that I was sitting in her office at that very moment was continuous proof to her that this organization she started was always happening and growing organically in the manner it was supposed to.

In 2019, I was honored to be a part of developing Wellness Cares and we served our first of already hundreds of family caregivers. As CWC’s caregiving practitioner, I spend time with, mentor, assist, guide, consult, aid, facilitate and offer presence with stories I know all too well from my own understanding. “It’s a lot like life coaching for family caregivers,” a client described. Caring so deeply about what a caregiver is going through, I am blessed to offer them space to be with their own story affected and involved in all of the comfort and pain. But one of the highlights for me is gifting our Wellness Cares participants what the joy of CWC is all about: our Cape Wellness Card. This card allows our clients access to the free integrative therapies (ie: massage, reiki, acupuncture, nutrition etc.) offered by over 90 vetted practitioners throughout the Cape and Islands. As well as Wellness Cares in 2019, CWC launched two more initiatives. Wellness Eats; offering free nutrient dense meals to our clients and their caregivers, and Wellness Moves; a voucher based yoga program matched with local yoga studios. And finally a third initiative in 2020, Wellness Kids; a CORI’d group of practitioners offering their services to children facing cancer, as well as the families.

We can all name someone who has been affected by cancer. The overall goal of CWC is they just want people to feel better while going through or having gone through a cancer experience. By offering the Wellness Card to utilize the free wellness therapies as well as the handful of initiatives, in addition to the treatment they are getting at their hospitals and infusion centers, CWC wants to help them feel whole again. So much of who we are is how we are. In our communities we need the resources and the care that Cape Wellness Collaborative is offering. Much like sitting in the office with Sarah that day, the awareness of joy when connecting with others is a beautiful part of life.

Offering the ability to be present and available takes away the emphasis on ourselves and puts it on others. If anything, cancer reminds us that there is no you and me, there is only us. Louisa Stringer is a Family Caregiver Accountability Mentor specializing in mental well-being. She is an advocate for family caregivers of all types. With a degree in Sociology, Family Caregiver Consultant Certification, trained in mental health first aid, and vast life experience of family caregiving, she provides conversations, both one-on-one or in small groups, immersed in encouragement, emphasizing individual joy and strength. She can be reached at If you are currently facing or gone through cancer, or know someone who is, if you are a wellness practitioner offering integrative therapies (CWC pays you) or if you would like to donate to please visit www.capewellness. org