Webinar: Developing Your 2025 Marketing Strategy
2025-01-08 12:00 - 13:00 (America/New_York) | Webinar
Join us for this webinar on Wednesday, January 8th at 12 pm EST, where we’ll cover:
✅ What key marketing trends should small business owners anticipate for 2025?
✅ How can small businesses incorporate AI and marketing automation tools into their 2025 strategy?
✅ Which social media platforms should small businesses prioritize in 2025, and what types of content are likely to perform best?
✅ How can small businesses ensure their content marketing and SEO efforts align with 2025 search algorithms?
✅ Are paid ads still worth the investment for small businesses in 2025? If so, how can they maximize their effectiveness?
✅ What metrics should small businesses focus on in 2025 to measure their marketing success and make data-driven decisions?
And much more. Special thanks to our guest experts who will be leading this panel:
1️⃣ Adriana Lacy of Adriana Lacy Consulting
2️⃣ Courtney Greenwood of Truly, Indigo Marketing
3️⃣ Cara Cipullo of Cape & Plymouth Business Marketing
Ready to dive into your 2025 marketing strategy? Register now to reserve your spot 👇

Mastering Instagram for Your Business
2025-05-07 12:00 - 13:00 | England

Master Social Media Branding for Small Business
2025-10-11 11:00 - 12:00 | Virtual – Webinar
Master social media branding with simple tools, real examples, and clear steps that build trust, attract customers, save time, boost confidence, and grow your small business successfully today.

Logo Design 101
2025-10-21 12:00 - 13:30 | online, 12 Constance Street, London, England, United Kingdom
Your logo is often the first impression your business makes—so how do you make sure it’s the right one? Whether you’re DIY-ing or working with a designer, this essential webinar walks you through the foundational principles of smart logo design.
From branding basics to trademarking your design, this session explores what makes a logo memorable, versatile, and timeless. You’ll also learn the pros and cons of design platforms, file formats, and color systems like RGB, CMYK, and Pantone. Real-world examples help illustrate how logos evolve, succeed—or fail.
Perfect for startups, rebrands, and side hustles alike, this workshop will equip you with the insights and tools needed to bring your brand to life.
What You’ll Learn:

The 5 principles of effective logo design
Costs and considerations: DIY vs. hiring a professional
Understanding trademark basics and protecting your logo
How to evaluate fonts, colors, and image styles
Common design fails (and how to avoid them!)
How and where to use your logo—from websites to T-shirts

How to Become WBE Certified
2025-10-22 12:00 - 13:30 | online, 12 Constance Street, London, England, United Kingdom
Becoming certified as a Women’s Business Enterprise (WBE) provides access to supplier diversity and procurement executives at hundreds of major U.S. corporations and federal, state and local government agencies looking to work with women-owned businesses. WBEs are also included in a local network of women entrepreneurs with access to education, mentoring and eligibility for awards. In this webinar, you will learn if certification is right for your business and how to apply.
You will learn:
About WBENC and the WBE Certification
What is Supplier Diversity
WBE eligibility requirements
What to expect when applying: the application process, cost and required documents
Benefits and opportunities available to certified women owned businesses

Developing Financial Projections for Your New Small Business
2025-10-23 19:00 - 20:30 | online, 12 Constance Street, London, England, United Kingdom
You’re starting or have started your new small business. Great!! But . . . you’re worried about what your sales will be, or if you can make a profit and how you will manage your cash flow. If you need help in any of these areas, this webinar is for you! We’ll review calculating your startup costs, projecting sales, creating a projected profit and loss statement and cashflow statement.
All registrants will receive access to webinar materials in advance, and link to the recorded webinar after the live event.
This webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone who is considering starting a business to make the decisions and plans you need to successfully launch your business. All webinars are taught by experienced certified SCORE Mentors.

Online Influencers: What You Need to Know
2025-10-24 12:00 - 13:30 | online, 12 Constance Street, London, England, United Kingdom
From nano to mega, influencers have become a powerful force in marketing—but how do you know which one is right for your business? This dynamic webinar will break down the influencer ecosystem and help you navigate the questions you must ask before you collaborate. Learn how to identify the right influencer, understand their levels of influence, and ensure your campaign aligns with your brand, goals, and budget.
You’ll also gain insight into the Federal Trade Commission (FTC) guidelines that govern influencer partnerships, helping you avoid legal missteps while maximizing visibility.
Whether you’re just starting out or want to refine your influencer strategy, this session delivers practical, actionable guidance.
In this session, you’ll learn:

What makes someone an influencer—and how much influence they really have
The different types of influencers: nano, micro, macro, and mega
How to research, reach out, and track influencer performance
How to align influencers with your branding, budget, and goals
Legal considerations, including FTC compliance

2026 Social Media Planning Workshop
2025-12-10 08:00 - 17:00 | online, 12 Constance Street, London, England, United Kingdom
Join our 2026 Social Media Planning Workshop online to level up your content game and strategy!

Join Our 2026 Social Media Planning Workshop!
If social media has felt overwhelming, inconsistent, or just plain confusing… this workshop is exactly what you need. Bring up to 3 people from your company.
Join social media strategist Nicole Porter of Monomoy Social Media for a hands-on, 90-minute working session with a 30-minute Q&A, designed to help small and medium local businesses finally start planning their social media for 2026 — with clarity, confidence, and a simple system you can actually stick to.
This is NOT a lecture.
This is NOT generic advice.
This is a working workshop where you’ll map out your platforms, your content themes, your monthly posting rhythm, and your first month of 2026 content — right in the room.
✨ In This Workshop, You Will:

Identify which platforms make sense for YOUR audience (and which ones you can stop stressing about)
Set clear goals for awareness, engagement, leads, and sales
Create 3–5 content themes that make posting dramatically easier
Learn how to plan a month of content in just 10 minutes
Map out seasonal, promotional, and evergreen content for your business
See exactly how AI tools like ChatGPT, Canva AI, OpusClip, and Sora can save you hours
Build a simple, flexible content plan you can use all year

📘 You Will Walk Away With:

A printed 2026 content planning calendar
A guided workbook filled out during the session
A month of content ideas ready to post
AI prompts you can use immediately
Clear direction for your 2026 strategy
Confidence moving into the new year with a plan

👥 Perfect For:
Local businesses, solopreneurs, nonprofits, teams, and anyone who knows social media is important — but doesn’t want it to take over their life.
🚀 Why This Workshop Works
Because we build your plan together.
No more guessing.
No more last-minute scrambling.
Just a simple, strategic framework you can follow for the entire year.

Grant Writing Basics
2026-01-06 12:00 - 13:30 | online, 12 Constance Street, London, England, United Kingdom
Unlock the secrets of successful grant applications in this essential webinar designed for nonprofit leaders, small business owners seeking grant funding, and anyone exploring alternative funding sources. Whether you’re new to grantwriting or looking to sharpen your skills, this session will guide you through the critical steps of finding the right opportunities, determining eligibility, and crafting compelling applications that align with funder priorities.
Attendees will walk away with a clear understanding of how to build a strategic approach to grantwriting—one that supports their mission and maximizes funding success. Learn the importance of having a solid business and financial plan, how to align your objectives with grantor expectations, and what makes a winning proposal stand out from the rest.
This session also introduces AI tools that can streamline the grantwriting process—perfect for time-strapped entrepreneurs and nonprofit professionals. From private foundations to government grants, we’ll break down what it takes to compete effectively and where to begin your search.
What You Will Learn:

How to find public and private grant opportunities
Keys to determining grant eligibility
What to include in a strong grant application
Best practices for aligning your mission with funder goals
How AI tools can assist in grantwriting and application development
The pros and cons of hiring a grant writer vs. DIY strategies

Bookkeeping for Small Business
2026-01-06 12:00 - 13:30 | online, 12 Constance Street, London, England, United Kingdom
Join this webinar to learn practical, real-world strategies for managing your own bookkeeping with confidence.
Retired CPA and Certified SCORE mentor Cornel Mhley will guide you through:

Setting up your books properly from Day 1 (even if you’re DIYing)
Reconciling accounts and catching errors before they grow
Tracking owner draws, reimbursements, and business expenses
Understanding your Profit & Loss and what it’s really telling you
The monthly checklist every business owner should follow

Walk away with clear, actionable steps you can implement immediately.

Credit 101: Build, Improve, and Protect Your Financial Future
2026-01-14 11:00 - 12:30 | online, 12 Constance Street, London, England, United Kingdom
Understanding credit is key to building financial success—and this webinar will break it down in clear, actionable steps. If you’ve ever wondered how credit scores work, how to read your credit report, or how to improve your financial standing, this session is for you.
You’ll learn about different types of credit, what goes into a FICO score, common credit myths, and how to protect your credit from identity theft and fraud. Whether you’re just getting started or trying to repair past credit mistakes, this webinar will empower you with the knowledge to move forward confidently.
What You’ll Learn:

The fundamentals of credit and how it works
The five key components that make up your credit score
Common misconceptions that can harm your financial goals
Tips to improve and protect your credit score
Where to access your free credit report and how to dispute errors

Recruiting and Retaining Volunteers for Nonprofits
2026-01-14 12:00 - 13:30 | online, 12 Constance Street, London, England, United Kingdom
Volunteers are the lifeblood of most non-profit organizations. Recruitment and retention are some of the most time-consuming and hardest to manage tasks. We will give you some actionable tips to help your organization recruit and retain volunteers.
In this workshop, we will cover:

The 10% rule
Volunteer Expectations
Volunteer Training Expectations
Volunteer Retention
Volunteer Burnout
Communicating with Volunteers
Volunteer Recognition.
Volunteer Personas for identifying potential volunteers
S.W.O.T. Analysis of Volunteers and Issues
Engaging Volunteers in Decision-Making
The ASK Principle (Ask questions, Seek to understand, Know how to listen) and more.

Attendees will walk away with clear, actionable strategies to better support, engage, and retain your volunteers.
