Category: January 2019

Baby Boomers To The Rescue – 55+ Employees Bring Skills, Experience To Workforce

By Douglas Karlson Memo to workers 55 years and up: your services are very much in demand, and will be for years to come. Savvy employers already know this, and the reason is simple. The population is aging, and there aren’t enough young people entering the workforce to replace departing baby boomers. At the same time, it would seem the very idea of retirement is changing. The Society for Human Resource Management reports that 69 percent of Americans now expect to work in retirement. Whether leaving a high-pressure corporate career or simply looking to earn additional income, more and...

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Cannabis Innovators: Fifth-Generation Cape Cod Entrepreneur Michelle Bennett

By Beth Waterfall It takes a heaping dose of courage to create and scale a business in the still-federally-illegal cannabis industry. It also takes a special kind of patience and sense of service to others to do so on Cape Cod, where – despite being part of a state where cannabis is legal for both medical and adult-use sales – bans, moratoria and limited zoning for licensed businesses limit options and opportunities. For Michelle “Mikki” Bennett, co-owner of local tree servicing business Native Tree LLC, a work-related injury, combined with her love dogs and some inspiration from a colleague,...

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Dative Gets Creative – Great Web Design And Digital Marketing Are Key For Businesses

By Ann Luongo In an ever-changing world where almost everything — shopping, socializing, reading, working and more — is done on computers and connected devices, effective digital marketing is more crucial for businesses than ever before. That marketing begins with a well-designed and user-friendly website. Business partners Chris O’Brien and Rodrigo Passos launched their website design and development studio, Dative, in 2013, with this simple tagline: “We build websites.” Since then, the business has expanded its scope. “Over time, our services have grown to include digital marketing — like social media, SEO, targeted email marketing, and Google AdWords —...

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Sparkling Success – Spiritfruit Takes A Sip Of The Beverage Market

By Deb Boucher Stetson What began as a simple quest to find an alternative to beer has blossomed into a growing family business for the founders of Spiritfruit. The Rockland-based beverage company, which produces drinks made from premium vodka and sparkling fruit juices, got its start when Caitlin Morris was searching for an alternative libation to enjoy alongside friends and family toasting with beer. “I don’t drink beer, so I was looking for an alternative,” Morris said, explaining that she wanted it to be something refreshing, but not too light. “It wasn’t beer and it wasn’t a seltzer …...

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Color Influences Productivity, Creativity and More

By Sheldon Stewart If you think you struggle with choosing the “right” color for your walls at home, try choosing colors for your workplace! Everyone in the office has an opinion and no one can agree. We suggest taking a more scientific approach. Color is more than a visual experience. It is also a psychological one that effects emotions and moods. Color can also bring on physiological changes. Don’t believe it? A painting rep once shared that an office full of workers complained after a client changed the color of the office to a blue that it was too...

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