Category: March 2018 Issue

Digital Marketing: How modern methods can help you grow your business

By Joy Jordan Digital marketing is here to stay. It’s not a fad or a passing fancy. According to data gathered by HubSpot, 81 percent of shoppers conduct online research before making big purchases; mobile commerce makes up 30 percent of all U.S. ecommerce; 72 percent of consumers who did a local search visited a store within five miles; and 51 percent of smartphone users have discovered a new company or product when conducting a search on their smartphone. It’s clearly making an impact on the business community. Yet many business owners and managers are still unsure about whether...

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Siena: The right ingredients for success

By Douglas Karlson One of the most popular and busiest restaurants on the Cape is Siena in Mashpee Commons. At the center of it is a very busy couple, Nick and Melissa Jankowski, the restaurant’s general manager and executive chef. One of three restaurants owned by Graham Silliman of Cotuit (two sister restaurants, both called Tavolino, are located in Foxboro and Westborough), Siena opened in 2002. In the summer, the restaurant will typically serve up to 400 diners per day. ­The menu and ambiance align with the restaurant’s motto: “vivere bene, magiare bene, socializare.” Translated: “Live well, eat well,...

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Breakfast with the Browns: The Blueberry Muffin keeps its customers coming back for more

By Ann Luongo On any given weekend, at any time of year, throngs of hungry locals and visitors can be found at Th­e Blueberry Muffin in the South Plymouth village of Cedarville. While it has moved one block up Route 3A to a larger location from its original, much-smaller digs, and has expanded to two other locations as well, the food and service continue to draw customers from near and far. Kevin and Rosemarie Brown, the husband-and-wife team who own ­e Blueberry Muffin, opened their original restaurant back in 1998. It was located in the corner of a tiny...

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Entrepreneurship: No Money, No Excuse! 3 Ways to Grow Your Business Without Money

By Ja-Naé Duane When I was in my twenties, I launched my first business with only $100. Wild Women Entrepreneurs (Wild WE) was my platform for revolutionizing how women entrepreneurs built their businesses. I was a struggling opera singer with a dream to turn my vocation into a career. ­Through hard work and my newfound community, I made it happen. I have performed around the world and currently serve as voice coach for some of the most talented vocal artists in America. All with no money. Wild WE also took me deep down the entrepreneurial rabbit hole. I’ve been...

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Energy: Is the bad really that bad for the future of solar?

By Andrew Wade With the recent news of the Trump Administration’s 30 percent tariff on imported solar panels, we have been receiving a lot of calls asking how this will affect My Generation Energy as a company as well as the solar industry as a whole. Th­e good news is that it has much less of an impact than originally anticipated. A tariff is simply a tax on imports or exports. ­There are two types of tariffs, those that are calculated as a fixed percentage on the item and those that are calculated as a fixed dollar amount. ­The...

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