Category: November 2019 Issue

A Conversation With Lisa Oliver

The Cooperative Bank’s first woman president & CEO reflects on women in leadership roles and the importance of mentorship By Carol K. Dumas Women are running for president. Women run major corporations. But women still have far to go in terms of leadership numbers and equal pay. While Lisa Oliver has witnessed many positive changes in the workplace for working women in her more than 30 years in the financial services industry, The Cooperative Bank of Cape Cod’s first woman president and CEO agrees that women still face challenges related to gender in the business world. Like many women...

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What is Behavioral Targeting?

By Lauren Shepherd Behavioral targeting (also known as audience targeting) is the practice of customizing ads, emails, or website content according to actions people take online. By pulling in data from a variety of online sources, behavioral targeting allows companies to deliver highly personalized messages that are unique to someone’s online shopping or browsing habits. What’s in it for you: By showing highly relevant messages to people, it’s more likely they’ll be interested in your offers, leading to higher conversion rates. Some of the most common types of behavioral data used in this targeting strategy are: Web pages visited Referring...

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Not Just for Kids Ten Pin Eatery Is Venue For Corporate Team Building

By Douglas Karlson Don’t underestimate the power of a well-formed team, and the value of team-building exercises. Those exercises help forge trust and communication, and, if they’re held at the Ten Pin Eatery at Cape Cod Mall, they’re fun too! Ten Pin Eatery already has a reputation as a successful venue for corporate parties, often held at the end of the working day. Now, slowly but surely, Bill Campbell, principal at Ryan Family Amusements, owner of Ten Pin Eatery, is trying to get the word out about Ten Pin Eatery as a unique venue for corporate team building or...

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Protect Yourself and Your Business by Shredding

By Ann Luongo Paper shredding or document destruction can be critical for protecting confidential and sensitive information. For decades, most of us have created files, for use both personally and in business, in which to keep our sensitive content, like bills, financial statements, marketing plans, employee files, and even delivery packages. In today’s world, where confidentiality can be a big concern, government offices, non-commercial organizations, large corporations, small businesses, and private citizens alike make use of shredding –  the action of cutting paper into strips or fine pieces, which are then collected and recycled. There are companies, like DataSafe, that...

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Know Thy Customer: Building Proto-Personas

By Ja Nae Duane Close your eyes. Now, picture who you think will buy your product or service. Does this person work for a big, established company or operate as a solopreneur? Do you see a spouse and kids or someone who travels a lot in their free time? What about age? Old or young? Gender? Male or female? These are just a few of the questions you’ll weigh when you build proto-personas for your business. A proto-persona is an ad-hoc approach to creating a persona. A true persona is based on formal research, and they take a lot of...

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