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LinkedIn in 2021 – 4 Ways to Market Your Organization

January 7, 2021 @ 1:00 pm - 2:00 pm


Are you a serious B2B player?  Put LinkedIn near the top of your Social Media efforts for 2021. In this 40 minute session plus Q&A, Lee Zupkofska, St. Anne’s VP of Marketing will guide us through several key ways to leverage this amazing platform.

  1. Profile optimizations (Personal vs. business profile)
  2. Stop the scroll!
  3. Finding your target audience
  4. Leveraging your own content strategy
  5. Joining LinkedIn Groups

… And here’s why:

  • 45% of internet users who make more than $75,000 annually use LinkedIn while only 25% of those in the $50,000 to $74,999 range use the platform. (Pew Research Center)
  • Four out of five LinkedIn members drive business decisions at their companies. (LinkedIn)
  • LinkedIn’s lead conversion rates are 3X higher than other major ad platforms, including Google Ads. (LinkedIn)
  • Only around 15% of marketers are creating content for LinkedIn. (HubSpot)
  • Only 10% of marketers say they’re investing in LinkedIn. (HubSpot)
  • In a study of more than 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times or 277% higher than both Twitter (.69%) and Facebook (.77%). (HubSpot)


January 7, 2021
1:00 pm - 2:00 pm


Cape & Plymouth Business Media
5088271065 x702
View Organizer Website