Lori Oteri
Cape and Plymouth Business Media Logo Circle

40 Under 40 Class of 2021!

Honoree Name: Lori Oteri
Company: Palley Advertising, Mashpee
Career background / highlights: I have more than 15 years of experience in the marketing world and spent 12-plus years in radio and TV. I spent one year launching the marketing for the start-up Future Health. At Palley Advertising I handle all facets of advertising for my clients.
Community commitment: Member, CCYP’s Back to Business Bash Committee; YMCA Cape Cod’s Governance Committee, mentor and judge for EforAll, Sandwich Chamber Ambassador, board member and event chair for the Cape Cod Center for Women. I participate in many local fundraising swims each year.
Favorite professional moment: Traveling to New York City to accept the national Edward R. Murrow Award for our station’s 2011 tornado footage. Even though I wasn’t a reporter, it was an all-hands-on-deck moment as our building was hit. It really showed me what can happen when a team comes together in a time of need.
Who is your role model / mentor? My boss Warren Palley. Warren always took the extra time with me and with his clients to make sure campaigns were effective.
What mistake has taught you the most? In my first radio job, I was working with a client and trying to provide him ideas to go above and beyond with his campaign. But the client was extremely insulted and felt I was stepping on his toes. He even told me I would never be successful in the marketing world! I felt he was wrong and have been proving it ever since. I’ve never forgotten that conversation and always follow my intuition, going a step further to help clients.
What one book has impacted your life? “Green Eggs and Ham” by Dr. Suess. My boss in my first radio job gifted me with this book, saying it was the best sales manual out there, showing how persistence pays off.
What is your superpower? Super sleuth! I keep searching to obtain information.
Where can you be found on the weekends? Somewhere near the water with my husband and new baby or at home watching movies.