Macy's opens Macy's Backstage in Cape Cod Mall

Filed Under: Other News

Macy’s welcomes Macy’s Backstage to its location in Cape Cod Mall on Saturday, September 15.  Macy’s Backstage offers fashion-loving customers another way to shop at their favorite store by providing a store-within-store shopping experience featuring significant savings on fabulous finds.  The new outlet store will have approximately 16,000sqft of dedicated retail space and will live inside the full-line men’s and home Macy’s.  The grand opening will be celebrated with giveaways for the first 200 customers and special events throughout the day.
“Our customers are excited about the Macy’s Backstage shopping experience,” said Michelle Israel, Macy’s Senior Vice President of Off Price.  “Macy’s Backstage Cape Cod Mall was designed to bring great deals and the fun of the hunt into our existing Hyannis location.  If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home, or your pet, we have you covered.  Backstage’s focus on value and newness guarantees that with each visit, shoppers will find an amazingly-priced assortment of recognizable brands and trends.  Frequent deliveries ensure there is always a new reason to come in and shop.”
Seven free-standing Backstage stores opened in the Northeast and San Antonio, TX in 2015 and 2016.  In the subsequent years, Macy’s has opened more than 100 Macy’s Backstage store-within-store locations across the United States, allowing customers to shop both merchandise offerings in one trip to their local mall.
Macy’s Backstage is operated by its own buying team who scour the world to find the most fabulous product at the best prices. This structure allows Backstage to deliver a constantly changing assortment of on-trend merchandise at 20 to 80 percent off traditional department store prices and encourages customers to return often to find new treasures. The wide selection will include fresh product from both new and renowned brands. The outlet store will also carry apparel and accessory brands not currently available at full-line Macy’s, and each Backstage location is specially curated to deliver the perfect style for each community it serves.  Shoppers should expect great savings on apparel for men, women and children, as well as amazing deals on an eclectic assortment of housewares, home textiles & decor, cosmetics, hair & nail care, gifts, jewelry, shoes, designer handbags, accessories, and activewear.
Helpful sales associates known as the Backstage Crew are available, as well as convenient amenities like time-saving mobile check-out stations and three-way mirror installations in the fitting rooms. Shoppers can use their Macy’s credit card and earn and redeem Star Rewards at Backstage locations, creating a seamless experience for those shopping at both Macy’s distinct department and outlet store brands. Customers will be inspired to “Pin, Snap and Share” their looks using #macysbackstage.
Macy’s Backstage at Cape Cod Mall is located at 769 Iyannough Road, Hyannis, MA, 02601.  For updated store hours, please check  The store can be contacted directly at 508-771-7111.

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