New year, new brand for South Shore Realtors

Filed Under: Other News

The second largest Realtor Trade Association in Massachusetts celebrated the completion of its rebrand from Plymouth and South Shore Association of Realtors (PASS) to South Shore Realtors. Association members across the South Shore filled the ballroom at Granite Links in Quincy to celebrate the comprehensive rebrand consisting of a new name, new tagline “Resources. Relationships. Results.” and advanced technology capabilities.  The new logo and redesigned website ( showcases a fresh look for the Association and utilizes a responsive and easy-to-navigate membership management platform for its members.
“This rebrand marks a significant step in the Association’s evolution. Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our Association growing. We pride ourselves on positive relationships with our members and our ability to provide resources on the national, state and local levels to help them become the best professionals in the industry and to advocate on behalf of consumers’ rights to freely own and transfer property. We feel the rebrand allows us to do this more efficiently and effectively,” said 2018 President Stephen Damon.
South Shore Realtors CEO Rachel Tristano stated “Our research indicated the former name was too long, was not easy to remember, and did not define our geographic territory representing 24 cities and towns from Quincy to Plymouth.  Members and consumers thought we were based in Plymouth and it was the only town the Association served. The acronym “PASS” did not communicate or define what we do or who we serve and we feel the new name and tag line resolves those issues”
The event also recognized Association volunteers who challenged the status quo, and Association Affiliate members who signed on as 2018 sponsors including Platinum Sponsors: Movement Mortgage (event Red Carpet sponsor for the evening) and Wicked Local. Gold Sponsors: Bearingstar Insurance; Herbert H. Landy Insurance Agency Inc.; Imperial Inspection Services Inc.; and Rockland Trust. Silver Sponsors: Eastern Bank; MassHousing; MLS PIN; Mortgage Network Inc.; Salem Five Mortgage Company LLC; The Clean Team; Tiger Home Inspection; and Wells Fargo Home Mortgage. Copper Sponsors: Astounding Surroundings Staging; Franklin American Mortgage Company; and Shamrock Financial.
In addition to the red-carpet affair, members were treated to a presentation by national, in-demand speaker, entrepreneur and author of the book, “Get out of YOUR way,” Jared James. James’ dynamic presentation challenged members to step out of their comfort zones to get their own brands recognized and increase their businesses in 2018. Including a speaker of James’ caliber at the event further demonstrated the Association’s commitment to providing its members exceptional resources to succeed in their real estate careers.
The term Realtor is registered as the exclusive designation of members of the National Association of Realtors (NAR) who are licensed real estate agents who choose to subscribe to a strict code of ethics. South Shore Realtors is the second largest of the 13 Realtor Trade Associations in Massachusetts under the auspices of the National Association of Realtors and is a professional resource for its 3,000+ Realtor and affiliate members. For more information visit or contact 781-826-5139.

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