89% of marketers use Facebook in their brand marketing efforts.
Instagram now has over 1 billion monthly active users–a 42.86% increase from 2017 when it had 700 million. Among these users, 90% follow a business on the platform, suggesting that Instagram users are keen on hearing from and about brands.
LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads.
Source: Sprout Social