The South Shore Chamber of Commerce has been awarded a Pilot Grant from the State of Massachusetts to assist in regional recovery from the economic impact of COVID-19.
The grant will launch a program to encourage residents to think of “local” more broadly than their own neighborhood or own town. The program will promote exploration of the South Shore by residents of the South Shore through a marketing campaign spotlighting discovery excursions across the 25 cities and towns in the region. The project is designed to help local businesses increase their volume of business this summer and expand their long-term market.
“The South Shore region has a lot of really interesting, fun, vibrant local businesses, trails, history across all 25 communities,” said Peter Forman, president and CEO of the South Shore Chamber of Commerce. “Our residents, the whole world, frankly, knows about Plymouth Rock, the Adams family and our beaches nearby. While we will be highlighting these attractions — there is so much more to see and do in our region. We want our residents to experience what is in their own town or just two towns. We’re excited to unlock wonder in our residents all while supporting local businesses as they recover.”
The goal of the project is to drive foot traffic into the region’s cities and towns, ultimately in businesses in the communities to help bolster economic recovery post-COVID.
“We believe a program such as the one being proposed by the chamber will not only encourage people from all over the Commonwealth to visit the South Shore, but will also remind those of us that live and work here of the myriad of opportunities for recreation, dining, housing and the arts that are right here close to home,” said James Boudreau, Scituate town administrator
The South Shore Chamber will be partnering with local organizations, businesses and towns to present up to 15 half-day to full day travel excursions.