The Coast Brand Opens First Retail Location at Mashpee Commons

Filed Under: Awards

MASHPEE, Mass., June 18, 2024 – Mashpee Commons, Cape Cod’s leading retail, dining, and entertainment destination, announces that The Coast Brand, a purveyor of elevated women’s and children’s beachwear and accessories, is open at 24 North St. for the summer season.


Providing a wide selection of everyday summer wear with coastal-inspired design, The Coast Brand product line features affordably priced embroidered tops, dresses, shorts, midi dresses, jumpsuits and wraps that offer effortless comfort and understated elegance. Accessories include curated jewelry offerings that are the perfect accompaniment to summer apparel with timeless vintage inspired designs.


The Coast Brand was founded in 2018 in Darien, Conn. by Emily Overbay, a former Manhattan fashion industry executive. With a faithful following already established online, the new Mashpee Commons location is The Coast Brand’s first ever brick-and-mortar store.


“Mashpee Commons, with its warm, friendly and beachy vibe is the perfect location for The Coast Brand’s first store,” said Overbay.  ‘We look forward to introducing the Cape and Islands to The Coast Brand’s specially crafted apparel for making happy memories on sunny days at the beach.”


“We welcome The Coast Brand to Mashpee Commons,” said Krysten Kelliher, Mashpee Commons Director of Marketing. “Its coastal-inspired clothing designs and accessories truly capture the spirit of a carefree, Cape Cod summer.”

About Mashpee Commons

Mashpee Commons is a shopping and residential community comprised of more than 100 businesses and 77 apartment units. Its neighborhood boasts unique restaurants and cafes, one-of-a-kind shops, fresh markets, fitness studios and entertainment for the whole family. Located at the rotary that connects Routes 28 and 151, Mashpee Commons also hosts free year-round events including block parties, live entertainment, and holiday attractions.

Additional information can be found here.