HYANNIS, MA – Love Live Local is launching a new retail pop-up this spring inside the Love Local Shop in downtown Hyannis. Featuring two Cape Cod-based brands—Atlantic Soap Co. and Cosanila—the pop-up had their soft opening on April 16th, with a grand opening celebration scheduled for Saturday, May 10th.
The Love Local Pop-Up is part of the organization’s Small Business Incubator Program, which helps local entrepreneurs test retail concepts, connect with new customers, and grow their businesses. The program is funded in part by the Cape Cod License Plate Grant, which supports small business resiliency across the region.
“Both Atlantic Soap Co. and Cosanila reflect what makes Cape Cod’s business community so special—creativity, craftsmanship, and a deep connection to our coastal home,” said Jen Villa, Executive Director of Love Live Local. “We’re excited to support them through this initiative and introduce more people to their work.”
About the Brands
Atlantic Soap Co., founded by Caroline Laye, creates handmade soaps inspired by the textures, scents, and spirit of the Atlantic Ocean. Laye uses seawater from Woods Hole in her soapmaking process and draws from local landscapes for her designs.
“This pop-up is a chance to bring my vision to life and share it with the Cape community in a new way,” said Laye. Cosanila, led by Michele McCoy, specializes in hand-block printed summer dresses, kaftans, and home linens. The collection is inspired by the patterns and colors of coastal life, offering a refined take on beachside style.
“We’re excited to collaborate with Love Live Local and Atlantic Soap Co. to create a unique, local shopping experience,” said McCoy.
Both makers are graduates of the Cape Cod EforAll Business Accelerator Program and active members of New England Coastal Creative (NECC), a regional network of creative brands and entrepreneurs.
Grand Opening – Saturday, May 10
To celebrate the launch, Love Live Local will host a grand opening event on Saturday, May 10th, with giveaways, special promotions, and an opportunity to meet the makers.
The Love Local Pop-Up will remain open through the end of 2025, featuring handcrafted, locally made goods that reflect the Cape’s natural beauty and creative spirit.
For more information, visit www.lovelivelocal.com or follow @lovelivelocal, @atlanticsoapco, and @cosanila on Instagram.