- Survey reveals each state’s most beloved local brands.
- Samuel Adams Boston Brewery Beer, Dunkin’, Converse Sneakers + Legal Sea Foods also included.
- Infographic showing the top choices for each state.
From O’Neill surfboards in California to Ben & Jerry’s ice cream in Vermont, and Ford trucks out of Michigan, some products are stitched so tightly into their home state’s identity that they’re practically part of the local flag. But which Massachusetts-made goods inspire the most pride today?
That’s the question MarketBeat.com, a leading financial media company, set out to answer. Surveying 3,015 respondents, they asked Bay Staters to name the products that make them beam with state pride. The results were as follows:
#1 Cape Cod Potato Chips (Hyannis)
Kettle-cooked chips with a signature crunch, born on the Cape. For locals, nothing says summer like a crinkled bag of these chips at the beach – salty air and all.
Kettle-cooked chips with a signature crunch, born on the Cape. For locals, nothing says summer like a crinkled bag of these chips at the beach – salty air and all.
#2 Samuel Adams Boston Brewery Beer (Boston)
A pioneering craft beer brand that helped ignite America’s craft brewing movement. Bostonians love raising a pint to the fact that their hometown beer helped kickstart a nationwide revolution.
A pioneering craft beer brand that helped ignite America’s craft brewing movement. Bostonians love raising a pint to the fact that their hometown beer helped kickstart a nationwide revolution.
#3 Dunkin’ (Canton)
The coffee and donut giant that started as a single Quincy shop in 1950. Massachusetts natives will tell you it’s not just coffee – it’s a way of life, right down to the “regular” order everyone seems to know by heart.
The coffee and donut giant that started as a single Quincy shop in 1950. Massachusetts natives will tell you it’s not just coffee – it’s a way of life, right down to the “regular” order everyone seems to know by heart.
#4 Converse Sneakers (Boston)
Founded in Malden in 1908 and now headquartered at Lovejoy Wharf in Boston, Converse has built a century-plus legacy-anchored by the iconic Chuck Taylor All-Stars-and continues to guide global design and brand strategy from its urban headquarters.
Founded in Malden in 1908 and now headquartered at Lovejoy Wharf in Boston, Converse has built a century-plus legacy-anchored by the iconic Chuck Taylor All-Stars-and continues to guide global design and brand strategy from its urban headquarters.
#5 Legal Sea Foods (Boston)
A seafood restaurant brand turned retail chowder powerhouse. Massachusetts families love that “If it isn’t fresh, it isn’t Legal” became more than a slogan – it’s practically state law.
A seafood restaurant brand turned retail chowder powerhouse. Massachusetts families love that “If it isn’t fresh, it isn’t Legal” became more than a slogan – it’s practically state law.
Infographic showing the top choices for each state.
Some highlights from other parts of the country include:
In Arizona, locals take pride in something a bit more enduring than a souvenir treat: PING golf clubs. Founded in Phoenix in the late 1950s, the brand grew from a garage workshop into a global name, yet it remains distinctly Arizonan.
Californians, unsurprisingly, crowned In-N-Out Burger. For them, the burger joint is more than fast food; it’s a rite of passage, complete with whispered tips about the not-so-secret menu.
Coloradans kept things sweet with Rocky Mountain Chocolate Factory, the Durango-born brand that turned handmade fudge and caramel apples into a nationwide favorite.
Kentuckians, meanwhile, took a swing with the Louisville Slugger, a bat that’s powered generations of baseball dreams and still stands as a symbol of America’s pastime.
Marylanders weren’t about to let food pride pass them by. Their pick? Old Bay Seasoning – that famous red-and-yellow tin that locals sprinkle on everything from crabs to popcorn, insisting life simply tastes better with it.
New Jerseyans looked to comfort food too, with Campbell’s Soup emerging as their pride and joy. Since 1869, the iconic red-and-white cans have been a kitchen staple, warming families for over a century.
Perhaps less surprising, New Yorkers opted for luxury: Tiffany & Co. For locals, it’s more than jewelry – it’s a blue box that helped define Fifth Avenue as a global symbol of glamor.
And in Ohio, the choice was all about rubber hitting the road: Goodyear Tires, a nod to Akron’s heritage as the “Rubber Capital of the World.”
Together, these choices tell a story of not only the products themselves, but also reveal how people view their states. Some are proud of food, others of fashion or industry – but all see these items as proof that American ingenuity, craftsmanship, and taste never really go out of style.
Matt Paulson, founder of MarketBeat.com says: “American-made goods represent more than the things you buy – they’re part of people’s identity. When someone in New Jersey talks about Campbell’s Soup or a Californian raves about In-N-Out, it goes beyond the product. It’s about pride in where they’re from and the stories those brands carry with them.”