Category: September 2019

Start Me Up!

By Douglas Karlson No one embodies the American spirit more than an entrepreneur. But sometimes that spirit needs nurturing. That’s the mission of EforAll, or Entrepreneurship for All. That entrepreneurial spirit that was on full display recently at a nail salon pop-up store in Mashpee Commons, where EforAll entrepreneurs, mentors, staff and supporters gathered to share success stories. Among those success stories is Washashore Productions. When Alison Leporati moved from Los Angeles to Cape Cod 15 months ago, she missed the creative atmosphere she had left on the West Coast, and saw opportunity in the Cape’s slow winter economy. ...

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Green Lady – Nicole Campbell

By Beth Waterfall Cannabis is growing and available for sale on Nantucket at The Green Lady Dispensary. But the journey this family-run, women- and minority-owned business took to get to its July 2019 opening day is as unique as the island itself. Owner and chief operating officer Nicole Campbell and her husband Rupert initially pursued opening a vertically integrated medical marijuana dispensary. But as the CCC went through its own growing pains integrating the medical cannabis program previously overseen by the Massachusetts Department of Public Health (DPH), the Green Lady team pivoted. “We are different in part because we...

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Influencer Marketing: 10 Examples to Inspire Your Social Media Strategy

By Lauren Shepherd Influencer marketing is quickly becoming one of the most powerful tools in the ecommerce playbook. And it’s not hard to see why. Commanding a whopping 11 times the ROI of all other marketing efforts, influencer marketing seems to be a limitless resource of content creation and distribution. But before you send a DM to some celebrity or influencer asking him to be your brand’s ambassador, you should know that influencer marketing is not always a sure-fire success. There are plenty of risks that come with putting your marketing efforts into the hands of an external influencer,...

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Boardwalk Business Group Offers the Help You Need

By Ann Luongo As any business owner knows, running each and every aspect of a business can sometimes become overwhelming. With so many moving parts to keep functioning, it’s important to make sure each of those parts is consistently operating the way it should. Fortunately, companies like Boardwalk Business Group can help take some of the weight off your shoulders. Boardwalk Business Group helps nonprofit organizations, as well as start-ups through mature companies, become more financially sustainable by offering a continuum of core financial, accounting, bookkeeping, strategic advisory, and full-time, interim or fractional CFO services – all delivered by...

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Smith Family Popcorn: A Labor Of Love

By Carol K. Dumas Popcorn is as American as apple pie. It’s a ballpark staple, a movie theater must-have. Dan Smith’s love affair with popcorn began when he was a boy and his large extended family summered in Ocean City, Maryland, strolling the boardwalk where vendors sold tins of popcorn. Years later, this childhood memory inspired Dan and his wife to create Smith Family Popcorn, which celebrated a year in business this past summer. The Smiths’ business began humbly in their one-room Boston apartment, where Dan, an architect, and his wife Kim, a pediatric nurse, started making caramel popcorn...

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