Anything But Ordinary: Donna Devine, Owner, Magic Mirror Martha’s Vineyard

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We interviewed Donna Devine, owner of Magic Mirror Martha’s Vineyard, for our December Anything But Ordinary feature. If you’d like to be considered for this column, please email


What is your business, educational background?

I spent most of my career as a legal secretary. I also have experience as an event bartender and server, model, actress and talent for branding events.

How did you start this business?

In 2018, I was living in the Midwest and couldn’t figure out how to afford to move back home to the Cape with the housing crisis and rising rent. I was looking for a unique idea that had not made it back home yet. I had a lump sum of money to invest in an idea when the Magic Mirror photobooth made its way to my Facebook newsfeed.  After doing some research, I quickly realized that there were only about two companies offering this type of photobooth on the Cape and none on the Vineyard.

Magic Mirror Martha's Vineyard

What is unique about Magic Mirror MV?

What’s unique about Magic Mirror MV is the Magic Mirror Photo Booth. It is not your average photo booth. It is a massive, 5-foot mirror that also acts as a touch screen. Vibrant, animated videos compliment guests before and after their photos are taken, and literally leave them amazed. 

What do you like most about your job?

What I love most about my job is offering amazing products to my corporate clients. Seeing the joy on their faces and knowing that we’ve created something memorable really makes me genuinely happy.

Any future plans for the business?

Yes! We will be rebranding to Magic Mirror Cape Cod, now that we’ve secured housing on the Cape.

For more information about Magic Mirror Martha’s Vineyard, call 774-417-7421 or visit