BayCoast Bank announces that Nicole Almeida has been named senior vice president, chief diversity officer.
In this newly created role, she will be responsible for shaping the company’s internal diversity, equity and inclusion strategy, as well as, building relationships with key leaders, communities and organizations to create awareness and advocacy in a manner that is authentic to BayCoast Bank. The appointment of this role will also accelerate BayCoast’s efforts to embed diversity, equity and inclusion efforts across the company, throughout each affiliate, with employee programs, recruitment, training, and social responsibility initiatives.
Prior to assuming the role of chief diversity officer, Almeida held the title of senior vice president, chief marketing officer, providing marketing leadership and support to BayCoast Bank and its affiliates, championing and managing the BayCoast brand, and aligning marketing strategies and initiatives with the organization’s competitive strategy.
Almeida, who holds a Certified Financial Marketing Professional designation, sits on several financial industry boards, including the ABA Bank Marketing School Board, the ABA Emerging Leaders Council and the Mass Bankers Women in Banking Advisory Board.