Berkshire Hathaway HomeServices Robert Paul Properties, a division of Commonwealth Realty Group, LLC, has announced the acquisition of Real Living Coastal Real Estate, one of Scituate’s premier real estate brokerages. This boutique real estate company, owned and operated by Joe Gibson, has been serving the South Shore since 2008.
Gibson purchased the company in 2017 from Amy Toth, a real estate broker who continues to work alongside Gibson and the rest of the team at Coastal Real Estate.
Commonwealth Realty Group, LLC owns and operates Berkshire Hathaway HomeServices Commonwealth Real Estate and Berkshire Hathaway HomeServices Robert Paul Properties. Combined, the brokerages operate nearly 40 offices, close to 1,000 agents, and a total sales volume of $3 billion.
“This collaborative partnership with Berkshire Hathaway HomeServices Robert Paul Properties was a clear decision,” said Gibson. “As part of a larger team with additional resources, we will be able to bring our overall vision to simplify the lives of our agents, and more importantly improve the experience we provide to our clients. Integrity and excellence have become brand standards for us and our agents and partnering with a company that shares those values is something our team truly looks forward to carrying out.”
“We are thrilled to welcome Coastal Living Real Estate to the Robert Paul family,”said Emily Clark, president of Berkshire Hathaway HomeServices Robert Paul Properties. “Our agents have listed and sold in Scituate and the South Shore throughout the years, making strategic sense for us to align with a brokerage in the community that shares our core values. We are excited to work closely with homeowners and buyers across the South Shore, and eagerly look forward to the future of being an integral part of the many communities that make up this region.”
With the acquisition, agents instantly gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks and its “FOREVER Cloud” technology suite, a source for lead generation, marketing support, social media, video production/distribution, and more.
Agents will also have full access to the recently unveiled Real Estate I.Q. System, which combines the Berkshire Hathaway HomeServices brand, marketing resources and technology with progressive education, training, coaching and consulting. The brand also provides global listing syndication, professional training, and ongoing education and the exclusive Luxury Collection marketing program for premier listings. Its Prestige Magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real estate consumers.
“The technology is seamless,” said Gibson. “From the client management system to the marketing materials to social media management, these tools create that cutting-edge opportunity for our agents to offer the highest level of quality service to their clients.”
The new location, Berkshire Hathaway HomeServices Robert Paul Properties’ second on the South Shore and 10th overall, continues Robert Paul’s mission of connecting buyers and sellers from Boston to Cape Cod. In 2020, Robert Paul Properties acquired Jackson LTD, Norwell’s oldest independently owned and operated boutique real estate brokerage. Both offices will continue to operate under the Berkshire Hathaway HomeServices Robert Paul Properties banner.
