Cape Cod Canal Named Site For ‘Responsib’All Day’ Of Service

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Pernod Ricard USA and Keep America Beautiful will celebrate the 10th annual Responsib’All Day of service, focused on protecting nature and improving biodiversity, with a clean-up day starting at the Cape Cod Canal Visitor Center in Sandwich on Thursday, June 16, from 9 a.m. to 1 p.m.

More than 18,000 Pernod Ricard USA employees will participate around the world to work on a wide variety of community projects, ranging from planting trees in natural conservation areas and renovating green urban spaces, to collecting waste from beaches and rivers.

First introduced in 2011, Responsib’All Day aims to teach employees about their collective impact on the environment by encouraging them to take action and complete volunteer projects near their offices and production sites to help protect it.

“As creators of conviviality, our mission is to unlock the magic of human connection and engage our employees as active participants in our efforts to build a more sustainable and responsible world,” said Ann Mukherjee, CEO of Pernod Ricard North America. “We’re thrilled to collaborate with Keep America Beautiful to make it happen this year.”

Keep America Beautiful is driven by the work and passion of nearly 700 community-based affiliates, millions of volunteers and the support of corporate partners, municipalities, elected officials and individuals. For Responsib’All Day, they will provide training and resources to Pernod Ricard USA employees — and host them at clean-up, beautification and reclamation sites all over the country.

“Celebrating sustainability efforts that shape our communities, like Responsib’All Day, is essential,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “Pernod Ricard USA’s commitment to improving our nation and the planet is inspiring, and we proudly support and celebrate their efforts to take care of nature by cleaning, greening and beautifying communities.”