CARE Collaborates On Pilot Waste Reduction Program At Road Race

Filed Under: Non Profit News

CARE (Creating A Responsible Environment) for the Cape and Islands is collaborating with the event planners for the Run into Summer 5k on a pilot program to reduce waste and increase recycling for events.

The run will take place on Saturday, June 25, in Osterville and will benefit the Challenger Club.

CARE will use Take Care Cape Cod messages to raise awareness around the recycling and trash bins at the event. Some of the messages include the Cape Cod Recycles initiative and the Take Care pirate who teaches about the three Rs of reducing, reusing, and recycling. CARE has also worked with the event planners to reduce and eliminate the use of single use plastic at the event, a key component of the Take Care campaign.

“Our participants care a lot about the local community and look for ways to reduce their impact so a partnership with CARE made perfect sense to create more awareness and reduce the amount of trash we generate at our events,” said event organizer Jim Whitman. “We’re targeting a 50 percent improvement in the volume of recycling at this event.”

“This collaboration is a great way to bring the Cape Cod community together while also promoting sustainability,” echoed CARE Executive Director Jill Talladay. “CARE is so excited to work with this and future event planners to make the events successful,  fun and environmentally conscious.”

Talladay brought Take Care to the Cape and islands in 2019 after seeing the success of a similar campaign in Lake Tahoe. The goal of the campaign is to educate residents and visitors about how to preserve the natural environment of the Cape region. It provides fun messages that encourage sustainable practices and opportunities for people to volunteer all over Cape Cod. CARE is one of the sponsors and organizations that helps make this work possible.

The Run into Summer 5k is USA Track & Field Certified and Licensed and will be sponsored by Falmouth Road Race. People of all abilities can participate. For details on how to sign up for the Run into Summer 5k, visit

More information about the Take Care campaign can be found at