Champions in Action – Digital Upskilling applications now being accepted till 2/23/24, chosen nonprofits to receive $50k

Massachusetts (February 5, 2024) – Citizens and NECN are now accepting applications for the 2024 Champions in Action program focused on digital upskilling. Nonprofit organizations or partnerships that are advancing upskilling and reskilling programs to prepare students and workers for in-demand digital and technology jobs are encouraged to apply.

“Citizens is committed to building the workforce of the future and we understand that meeting the accelerating needs of the economy is a pivotal part of that effort,” said Lisa Murray, President of Citizens Massachusetts. “In this Champions in Action round, we’re looking forward to shining a light on the valuable nonprofits who are doing critical work to help prepare our local students and workers by providing the training and resources needed to meet current and future industry needs.”

To be eligible for consideration, an organization must:

  • Be a Massachusetts-based nonprofit organization that addresses the designated topic area.
  • Have a total operating budget between $250,000 and $5 million.
  • Have existing successful programs that are keeping community members updated with the latest advancements in technology.

Applications can be completed online at and must be submitted by February 23, 2024.

The selected Champion in Action will receive:

  • A $50,000 contribution in unrestricted funds from Citizens.
  • Media coverage and public service announcements from NECN
  • Complimentary membership to the Massachusetts Nonprofit Network 
  • Volunteer support from Citizens colleagues
  • Public relations and promotional support

Citizens’ Champions in Action program celebrates and supports local nonprofits with operating budgets under $5 million who are creating meaningful and measurable impact in the communities they serve. Twice a year, a nonprofit in one of seven Citizens’ markets is selected to receive funding, promotional and volunteer support to advance programming and services focused on a relevant topic that changes bi-annually.  


Since the program’s launch 21 years ago, Citizens has awarded more than $11 million in contributions and promotional support to over 380 nonprofits across the bank’s footprint. In Massachusetts alone, 62 nonprofits have been honored, receiving more than $1.8M.

For information on the Champions in Action program and Citizens’ commitment to building the workforce of the future click here.

About Citizens Financial Group, Inc. 

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $222.0 billion in assets as of December 31, 2023. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,100 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at or visit us on  X (formerly Twitter), LinkedIn or Facebook.


About NBC10 Boston  

Owned by NBCUniversal, NBC10 Boston delivers viewers in the Greater Boston area, Southern New Hampshire and Northeastern Massachusetts NBC’s award-winning daytime, primetime and late-night signature programs and local breaking news and information. The station features the most accurate weather in the region with “First Alert Weather” and an exclusive 10-day forecast. Additionally, NBC10 Boston features the market’s only daily live lifestyle program, “The Hub Today.” The station’s investigative units, “NBC10 Boston Responds” and “The Investigators” answer local consumer inquiries and shines a light on questionable practices. NBC10Boston’s news coverage and content is also delivered to viewers on-the-go through its dedicated website, a customized mobile app and via Facebook, Instagram, Twitter and Snapchat. The station has been awarded eleven Edward R. Murrow awards since its launch, including for “Overall Excellence” and “Diversity, Equity and Inclusion.”  

About NECN  

Owned by NBCUniversal, NECN serves as the largest 24-hour regional news network in the U.S.  Since its launch in 1992, NECN has grown to include 3.6 million subscribers in more than 1,050 cities and towns throughout all six New England states. NECN has established itself as an industry leader as the only cable television news station to earn a George Foster Peabody Award and the Alfred I Dupont- Columbia University Broadcast Journalism Award, among many other accolades. On January 19, 2020, NECN relaunched its entire network targeting a new audience – millennial Women 25-54. As a digital-first network, NECN has changed the way it delivers news, entertainment, and lifestyle content across all platforms. 


About Telemundo Boston 

Owned by NBCUniversal, Telemundo Boston, WNEU, is a local Telemundo owned station that serves viewers in the Greater Boston area. Telemundo Boston produces 10 hours of local news programming each week. The station’s newscast, “Noticiero Telemundo Nueva Inglaterra” (Telemundo New England News) is the #1 Spanish- language newscast in New England airing every weeknight at 5:00 PM, 5:30 PM, 6:00 PM and 11:00 PM and delivers live, local breaking news, weather forecasts and special reports, as well as sports and entertainment information to Spanish-speaking audiences in Boston and in Hartford, Connecticut through a simulcast via WRDM. Audiences can also receive the most-up-to-date news and information across the station’s digital and mobile platforms at, via the “Telemundo Nueva Inglaterra” mobile app, and its social media channels @TelemundoNI.  


About NBC Sports Boston 

NBC Sports Boston reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Programming includes the Boston Celtics, Arbella Early Edition, Boston Sports Tonight, Celtics Post Up, Monday Night Patriots, Quick Slants, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. and all of the network’s social media channels (@NBCSBoston) provide continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Visit for more information. Check local listings for the specific channel location for your area.