Martha’s Vineyard Bank Launches Small Business Initiative

Filed Under: Banking, COVID-19 Resource Center

Martha’s Vineyard Bank announced today the launch of its online “Lift Certificates” store.  The online store, located at is intended to help local small businesses on Martha’s Vineyard and in Falmouth weather the impact of the COVID-19 pandemic.

Lift Certificates are part of the overall $625,000 coronavirus relief package that Martha’s Vineyard Bank and the Martha’s Vineyard Bank Charitable Foundation announced last week.

Consumers purchase Lift Certificates at the bank’s online retail store. Martha’s Vineyard Bank will match the discount from issuing businesses, up to 10 percent, and assume the full cost of setting up and running the Lift Certificate Online Retail Store.

For example, if a merchant offers a $100 Lift Certificate at a 15 percent discount, the bank will match with another 10 percent, so the consumer gets a $100 gift certificate for $75.  With the bank’s match, the retailer gets $85 immediately.

Local businesses are invited to register at:

“Social distancing regulations, forced shut downs of non-essential businesses, and shelter-in-place orders have put local small businesses on Martha’s Vineyard and in Falmouth in a very tough situation, with the full brunt yet to be felt,” said James M. Anthony, president & CEO of Martha’s Vineyard Bank.  “Our business community is resilient, and we hope that Lift Certificates facilitate commerce and amplify our community’s desire to give local businesses a helping hand.  Our goal is for Lift Certificates to be a catalyst for our community’s sustainability.”

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