Seaside Le Mans – The Race for the Cape Cod Community has appointed Samantha Oliviera as Race Director.
Oliviera has an extensive background in high-level event management and promotions across various industries. In her new role with Seaside Le Mans, she will oversee all aspects of planning and producing the yearly event that surpassed the $8 million fundraising mark in 2022.
Oliviera previously served as the Senior Marketing Specialist at Holy Cross Family Ministries in Easton and as the Promotions and Marketing Director at CCB Media in Hyannis.
Her promotions and event marketing background also includes positions with CBS Radio/Philadelphia, Cumulus Radio/Providence, Citadel Broadcasting/Fairhaven, and Maine Stream Media/Portland, Maine.
“I am grateful to be a part of this energetic team. I can already see the impact that Seaside Le Mans has within the community,” said Oliviera. “The race is so much more than a race, it is all the shared connections that help make everyday life more exciting, while creating a sense of unity.”
The Seaside Le Mans is an annual event that features more than one hundred drivers getting behind the wheel of Formula One Race carts on a quarter-mile outdoor track throughout Mashpee Commons. Dozens of companies and individuals compete during the endurance race – while raising money for several worthy causes.
Cape Cod charitable organizations have shared in nearly $9 million in donations since the inception of the race in 2001.
“Samantha’s wide-ranging background in major event promotion will help propel Seaside Le Mans – The Race for the Cape Cod Community, into its third decade,” said eWitt Davenport, Race Founder and CEO of The Davenport Companies in South Yarmouth, which underwrites and produces the event. “With her local knowledge of Cape Cod, Samantha was a logical fit to continue the work that Seaside Le Mans does in raising critical money for so many Cape charities.”
The 21st edition of the Seaside Le Mans raised just over $500,000 on Sept. 10 for Cape Cod Healthcare, the Atlantic White Shark Conservancy, Calmer Choice, Cape Cod Children’s Museum, and the Cape & Islands Veterans Outreach Center.
The Davenport Companies works in partnership with The Cape Cod Foundation to manage the sponsorship donations.