Social media began as a way to connect with long-distance family members and long-lost classmates. Nowadays, it’s also its own professional networking strategy. Entrepreneurs and marketers use social media to expand their brand’s exposure and build their clientele.
This type of marketing can go one of two ways: interfering or successful. There are those cold-reach networkers who jump straight into trying to sell their social media “friends.” And then there are those who use their connections right and build relationships.
As long as you have a good strategy, your business can benefit from social media posting. To maximize engagement with your customers, you need a goal and purposeful posts. These five expert tips will get you the best results in the shortest amount of time.
1. Instructional Posts
Whatever your product or service is, people who follow you want to know more about it. You have to prove to them that you’re the expert, and sharing instructional posts is one way to do this.
Use your posting strategy to teach your audience about content related to what you offer. For instance, if your service is budgeting software, you could share all sorts of extended content. Anything from budgeting tips to financial advice would be relevant information.
Think about the experts that you use to guide you. Who do you get your information from?
See if you can connect with the bloggers and content writers with those companies to develop a mutual outbound sharing strategy. They can share your posts on their page and in their content. Then, you do the same with the blogs and posts they create.
Inbound and outbound (internal and external) links create a massive boost in search engine optimization results. Instructional posts on social media are one way to use these in your favor!
2. Behind-the-Scenes Peeks
You know those after-the-credits-end scenes in your favorite movies that show the actors messing up or goofing around and acting silly?
There’s a reason those are becoming more common with a lot of big screen and TV series shows. Behind-the-scene peeks are fan favorites and boost the popularity of the movie or series. They can have the same impact on your business.
Letting the audience know that their favorite actors are real people and that you are, too, builds a connection that’s hard to break.
But connecting on a natural level with your customers requires them to see you as a person. If you have a big business, they need to see the employees there or your day-to-day operations.
If it’s just you, share some highlights of what goes on throughout the day in your own life. You don’t have to get your family involved if you don’t want to, but pets are always a hit.
3. Upcoming Teasers
There’s not too much that builds FOMO (fear of missing out) than a timely placed, well-designed teaser.
FOMO is a significant content marketing strategy used by some of the biggest companies around the world. You may commonly see it with pre-ordered books, music concert tickets, and movie releases. Try it with your business, too!
Are you teasing a new product or offering a unique service? Drop a few teasers to get the momentum going and build excitement. Teasers can also include upcoming contests or event promotions or a current sale you’re having.
To use this strategy right, there are a few points to include in your marketing design, like:
- Proof that everyone wants what you’re offering
- Ending dates showing that the sale or product is temporary
- Something to make the user feel exclusive for buying
- A discount for buying early
- Testimonials from other users if possible
Put these marketing campaigns on your social media page where your audience already knows you. It’s a powerful business strategy.
Creating that “fear of missing out” through teasers can be a way to generate the income you can use to pay for a product. Use the money you make to handle the cost of the release of whatever you’re trying to develop before it’s even ready!
4. Valuable Content
When you know your clients, you understand the needs they have. Who is your ideal customer? What gaps do they have in their day?
Share content that helps them fill those gaps. For instance, think about the financial service example we used earlier. You offer software that helps people budget. Your audience is looking for ways to become economically stable.
Once you know your client’s needs, you can share other businesses that are not competitors but offer ways to help them fill their gaps.
As a budgeting software business, share content you see that helps your clients learn how to coupon or make a side income. Follow those businesses on Twitter, Instagram, or Facebook, and share their posts.
This isn’t the same as the outbound linking, but it still engages your customers and helps them see you as an expert.
Your social media page stays relevant, and the other businesses may start noticing your interaction, too. Over time, they may use your posts to do the same thing with their clients.
5. Product Hyping
On your business page, people expect you to advertise your products or services. You don’t want to overkill your audience with the same old thing all the time, but you do want to show them what you offer!
Once a week, or whenever it fits into your social media content strategy calendar, post about a product you have. Make each post a little different each time. But remember that your clients aren’t always going to see what you share.
You might think you’re overloading them. They may only see one in four of your posts, depending on their social media use and how their feed is set up.
Choose the product you’re hyping for that period. Give details about it, consumer reviews, or ask previous users for their testimonials.
As long as you’re putting it in the spotlight, people will see it. This is an excellent strategy to use for your bestsellers to build even more business with those products.
However, it’s also a solid way to get your least-revenue-generating products and services to become more popular, too.
Successful social media marketing doesn’t have to include “cold connecting.” Instead of selling your product blatantly, get strategic with your posting. These methods will engage your previous and potential customers and put your page at the top of their feed.
With the right strategy and engaging content, you’ll gain more followers and boost your business. It’s all done through social media pages you probably already have!
Caitlin Sinclair is the Business Manager at Riata Apartments. With over 5 years of property management experience, she begins and ends each day loving what she does. She finds joy in helping current and future residents and makes Riata a place everyone loves to call home.